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Author: Chetana HP

Advertising, Advertising Appeal

15 Types of Appeal in Advertising You Should Know

Posted onFebruary 27, 2024April 16, 2025 Author Chetana HP
Types Of Appeal In Advertising

Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…

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Outdoor Advertising, Top 10

Top 10 Outdoor Advertising Agencies in Chennai 

Posted onFebruary 27, 2024February 29, 2024 Author Chetana HP
Top 10 Outdoor Advertising Agencies In Chennai

Chennai is a vibrant metropolis known for its dynamic business environment and cultural heritage. In such a dynamic setting, outdoor advertising plays a crucial role…

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IPL, News

JioCinema Unleashes CTV Advertising Revolution Ahead of IPL 2024

Posted onFebruary 12, 2024February 12, 2024 Author Chetana HP
Jiocinema Unleashes Ctv Advertising Revolution Ahead Of Ipl 2024

Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…

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Advertising, In-app advertising

What is In-App Advertising? Types, Trends & Examples

Posted onFebruary 12, 2024February 12, 2024 Author Chetana HP
What Is In-App Advertising? Types, Trends &Amp; Examples

Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…

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Newspaper Advertising

Top 10 Hindi Newspapers in India 2025

Posted onFebruary 12, 2024May 15, 2025 Author Chetana HP
Top 10 Hindi Newspapers In India

Hindi newspapers hold a crucial position in shaping India’s media landscape, reflecting the linguistic diversity that exists within the nation. With a wide range of…

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Marketing, Marketing Research

5 Functions of Marketing Research You Should Know

Posted onFebruary 6, 2024April 16, 2025 Author Chetana HP
5 Functions Of Marketing Research You Should Know

Marketing research is like a thrilling adventure where we try to understand how the market works. It’s like being a detective, solving the mysteries of…

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Advertising

Role of Advertising in Promoting a Brand

Posted onJanuary 23, 2024January 24, 2024 Author Chetana HP
Role Of Advertising In Promoting A Brand

Advertising plays a pivotal role in shaping contemporary societies and exerting influence on consumer behaviour. As enterprises endeavour to establish a formidable presence in the…

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Advertising

10 Benefits of Online Advertising for Brands in 2024

Posted onOctober 20, 2023January 31, 2024 Author Chetana HP
10 Benefits Of Online Advertising For Brands

Traditionally, Advertising efforts were confined to local billboards and newspaper ads, limiting businesses’ reach. As we fast forward to 2024, online advertising has become a…

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Sports Marketing

What is Sports Marketing Mix? Types & Advantages

Posted onSeptember 8, 2023September 8, 2023 Author Chetana HP
Sports Marketing Mix

In the dynamic and exhilarating world of sports, there’s more to success than just raw talent and exceptional performances. Behind every thrilling match and unforgettable…

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Advertising

A Complete Guide to Pay Per Click Advertising

Posted onSeptember 8, 2023March 21, 2024 Author Chetana HP

Pay-Per-Click (PPC) advertising is a dynamic and effective approach to online marketing that enables businesses to reach their target audience and drive traffic to their…

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