Influencer Marketing Brief to Promote a Product
You may think that the responsibility of communicating and content creation in case of influencer marketing lies with the influencers and you just have to…
Author: Arpita
What is the difference between social media marketing and influencer marketing?
Social media marketing refers to promoting one’s brand and products on various social media platforms like Instagram, Facebook, YouTube etc while influencer marketing refers to…
Headlines: Top Media Ad News in India for the Week (9th-16th Nov)
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…
Media Trivia: Identify The Correct Indian Advertising Industry facts
It’s festive season and we don’t want to work too hard. So, we have come up with a simple yet informative quiz. The trivia is…
Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
IPL 2020: Complete list of IPL Sponsors, IPL Advertisers on TV & Hotstar, and IPL Ads
IPL 2020 is in full swing now. As per the latest report “Television Viewership and Advertising consumption of IPL-13 2020” by BARC + Nielsen based…
Media Trivia: Best IPL 2020 Ads Week 1-2
After defying all odds, IPL 2020 is here finally. And the audience has rewarded with unprecedented enthusiasm and engagement. The brands have emerged as the…
Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)
In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…
Media Trivia: State of advertising in India during 2020 H1
It’s been about six months we’ve been battling a pandemic. While there have been major changes in how the world works, one of the most…