Media Trivia: Do people trust the ads they see?
Brands spend millions of rupees in advertising every year and worry about the following: Brand Recall, Reach, Conversion, ROI. But there is something more to…
Author: Arpita
Diwali 2020: A Complete List of Diwali 2020 Ads
2020 has been a unique year so far. With the advertising revenue for the first half of the year totally wiped out by the pandemic,…
TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…
Who is a social media influencer?
One can be called an influencer on the basis of the following: Someone who has the ability to influencer other people’s opinions and decisions due…
How can influencers help your business?
The power of influencers is not unknown to anyone. A few weeks back, an octogenarian couple running a dhaba- “Baba Ka Dhaba” was promoted by…
Influencer Marketing Brief to Promote a Product
You may think that the responsibility of communicating and content creation in case of influencer marketing lies with the influencers and you just have to…
What is the difference between social media marketing and influencer marketing?
Social media marketing refers to promoting one’s brand and products on various social media platforms like Instagram, Facebook, YouTube etc while influencer marketing refers to…
Headlines: Top Media Ad News in India for the Week (9th-16th Nov)
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…
Media Trivia: Identify The Correct Indian Advertising Industry facts
It’s festive season and we don’t want to work too hard. So, we have come up with a simple yet informative quiz. The trivia is…
Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…