Are you leaving out Gen X from your digital ad campaigns?
Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…
Author: Arpita
Outdoor Advertising for a Social Media Platform in Bangalore
Client Hush-Make Work Awesome is a platform for employees to get answers to their career and work-related questions. Campaign Objective To promote awareness amongst employees/workers…
Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Upcoming Movies in April 2019
Another exciting month for Cinema Advertisers. Check out the movies releasing in April 2019. Here is a snapshot of Google Trends that shows how the…
University of Dundee Campaign: Attracting young minds
With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season,…
Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?
Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….
TMA Exclusive Offer: Discounts on Cab Advertising Rates in India
Too much traffic? Stuck in jam? Check out the cool ad displayed on the cab near you. Fun Fact: An average Indian commuter travels 35…
Outdoor Advertising Campaign In Bhubaneswar
Campaign Objective: To attract students to enroll for Robotics Camp Target Areas: Areas near educational institutes in Bhubaneswar Execution Images In front of CADD Centre and Noir…