Upcoming Movies in May 2019
Another exciting month for Cinema Advertisers. Check out the movies releasing in May 2019. Here is a snapshot of Google Trends that shows how the…
Author: Arpita
Apple: Campaign Execution For Launch of Imagine Store in Vega City Mall, Bengaluru
Client: Ample (Imagine Stores) Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road Approach: Multi-channel…
The Case of Dangal Channel & the future of TV ads in HSM
Summary: With top GEC FTA channels like Zee Anmol, Star Bharat, Star Utsav, Sony Pal, Rishtey moving to Non-FTA mode, viewership for the FTA channels,…
Are you leaving out Gen X from your digital ad campaigns?
Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…
Outdoor Advertising for a Social Media Platform in Bangalore
Client Hush-Make Work Awesome is a platform for employees to get answers to their career and work-related questions. Campaign Objective To promote awareness amongst employees/workers…
Handset Targeting: 5 things you should know before planning a mobile campaign
Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Upcoming Movies in April 2019
Another exciting month for Cinema Advertisers. Check out the movies releasing in April 2019. Here is a snapshot of Google Trends that shows how the…
University of Dundee Campaign: Attracting young minds
With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season,…