Product/Service
Aptronix is India’s local partner of Apple and for anything and everything Apple, iPhone, MacBook, iPad, Apple Watch, AirPods, HomePods, or other Apple related products.
At the present, they have 60 Apple retail stores and 17 service centers all over the country and they never stop creating new stores to make the newest and finest Apple innovations in the market available to the public.
Objective
The primary objective for Aptronix was to build brand awareness across diverse demographics in India.
Target audience
Aptronix targeted an audience primarily consisting of cricket enthusiasts and sports fans within the Delhi NCR region.
Geography
The campaign was geographically focused on Delhi NCR, a region known for its vibrant sports culture and significant viewership during major cricket tournaments.
How Did Aptronix Aim to Boost Brand Visibility by Sponsoring T20 World Cup 2024
Aptronix thought about sponsoring the T20 World Cup 2024 because this was a global event where the audience is tremendously sensitive and large.
- Strategically placed advertisements in the middle of a match because that’s when viewers are most engaged and attentive. This timing ensures that the key audience sees these ads when they’re most likely to be watching the match closely.
- For most of the matches, selections for streaming were made based on which matches had high anticipated viewership such as the one between India and USA to bring more exposure for Delhi NCR.
- Deliberately focus on the Delhi NCR region, specifically because of the high population density and high fan base for cricket.
- Established Aptronix as a brand that is in support of and is in a position to comprehend cricket, given the emotional veil of fans during the tournament.
- Used Disney Hotstar, a more popular online platform in India this year to cover a better and more informed audience base.
What Strategies Did Aptronix Use to Identify and Engage Their Ideal audience?
These are the measures that Aptpronix adopted to track its targeted audiences during World Cup 2024:
- During the live-streaming of matches, Aptpornix decided to target a group of people who are interested in cricket and are mostly within the Delhi NCR region.
- Aptronix used pre-roll, mid-roll and post-roll advertisements and the mid-roll which was a 10 second ad was placed on Disney Hotstar during the peak match times to ensure maximum attention from the viewers.
- They were mainly in the form of appealing slogans appealing to the emotions of the cricket lovers by having messages that captured the spirit of the World Cup.
- The specifics of ad views, clicks, and reach were tracked as well which enabled the company to adjust to the placements immediately if necessary.
Campaign Execution Images
Results
The campaign achieved significant results:
Total Impressions: 2.26 million, indicating a strong presence across the selected matches.
Achieved Clicks: 2,333 clicks, demonstrating effective audience engagement with the advertisement content.
Reach: The campaign reached a total of 1,524,013 unique viewers, substantially increasing the brand’s visibility within the target region.
The strategic placement and timing of the advertisements, combined with the excitement of the World Cup, contributed to Aptronix’s successful brand visibility campaign, aligning the brand with the passion and energy of cricket.
