The advertising industry is in a constant state of evolution, exploring novel ideas and adapting to changing consumer behaviors. One of the prime ways advertising professionals stay updated on trends, insights, and inspiring stories is through podcasts. From global giants to innovative local start-ups, advertising podcasts offer a plethora of knowledge and inspiration. For advertising professionals and enthusiasts alike, here are the top 10 advertising podcasts to tune into in 2023.
Top 10 Advertising Podcasts to Listen To
1. The Advertising is Dead Podcast
‘The Advertising is Dead’ podcast by Varun Duggirala, co-founder and content chief at The Glitch, offers insightful conversations about the changing Indian advertising, marketing, and media landscape. Guests, often stalwarts from the industry, delve deep into strategies, trends, and the future of advertising, providing listeners with valuable takeaways.
2. Paisa Vaisa
Although primarily a podcast about personal finance, ‘Paisa Vaisa’ by Anupam Gupta frequently tackles subjects like marketing strategies, brand building, and customer engagement. Episodes featuring advertising industry experts provide a unique intersection of finance and advertising, proving particularly beneficial for marketers and advertisers.
3. Marketing School
Hosted by Neil Patel and Eric Siu, ‘Marketing School’ is a daily podcast offering 10 minutes of actionable marketing advice. From SEO strategies to social media advertising, the podcast addresses a wide range of topics and provides quick, digestible insights that Indian advertisers can implement in their campaigns.
4. Mad over Marketing (MOM) Podcast
A spin-off from the popular social media page ‘Mad over Marketing’, this podcast dissects various ad campaigns, discussing what worked and what didn’t. The hosts often delve into the specifics of campaigns from both a creative and strategic perspective, making it a great listen for Indian advertisers.
5. The Marketing Connect
Marketing Connect” aims to bridge the gap between marketing aspirants and industry experts by facilitating insightful discussions. The podcast explores the diverse world of marketing through engaging conversations with professionals who share their experiences, strategies, and tips to navigate through the dynamic marketing landscape.
Audiences can tune into “The Marketing Connect” on popular platforms like Spotify, Apple Podcasts, and Google Podcasts. Additionally, episodes and information might be available on their official website or social media pages.
6 . The CMO Podcast
Hosted by Jim Stengel, former CMO of Procter & Gamble, “The CMO Podcast” is a deep dive into the world of marketing from the vantage point of Chief Marketing Officers. Jim converses with CMOs from various industries, unraveling their journey, challenges, strategies, and their perspective on current marketing trends. The podcast helps listeners understand the thought process behind big marketing decisions.
Listeners can enjoy “The CMO Podcast” on platforms like Apple Podcasts, Spotify, and the podcast’s dedicated website. Additional resources and episode notes might also be available on the podcast’s official web page.
7. Online Marketing Made Easy
Amy Porterfield’s “Online Marketing Made Easy” is a treasure trove for online marketers and entrepreneurs. The podcast dissects online marketing strategies, from email marketing, and content creation, to social media, providing actionable insights and step-by-step guidance. Amy often hosts experts and shares case studies, making complex marketing strategies easy to understand and implement.
Find episodes of “Online Marketing Made Easy” on the official website, Spotify, Apple Podcasts, and various other podcast streaming platforms.
8. Social Pros Podcast
Social Pros Podcast hosted by Jay Baer and Adam Brown, zeros in on social media strategies employed by professionals from giant corporations to small businesses. The podcast features in-depth discussions with social media strategists, uncovering the techniques, challenges, and results of various campaigns, thus offering a peek into real-world social media management.
Episodes are accessible on popular platforms like Spotify and Apple Podcasts, as well as on the podcast’s official website where listeners can also find supplementary resources.
9. The Marketing Book Podcast
The Marketing Book Podcast,” hosted by Douglas Burdett, brings authors of marketing books into the spotlight, providing listeners with insights directly from the writers themselves. Douglas delves into each book’s key takeaways, offering listeners a condensed version of the book and illuminating various marketing concepts and strategies.
The podcast is available on platforms like Apple Podcasts, Spotify, and on the podcast’s dedicated website where you can also find additional show notes and resources.
10. Marketing Over Coffee
Hosted by John J. Wall and Christopher S. Penn, “Marketing Over Coffee” presents a casual yet highly insightful discussion on both traditional and digital marketing. Broadcasting from a local coffee shop, the duo explores various marketing topics, trends, and tools, offering practical advice and strategies that marketers can implement in their campaigns.
Tune into “Marketing Over Coffee” on Spotify, Apple Podcasts, or visit the podcast’s website for additional content and resources related to the episodes.
Conclusion
In conclusion, dive into the dynamic world of advertising with our curated list of the top 10 podcasts. From expert insights to industry trends, these shows offer a valuable resource for both seasoned professionals and enthusiasts alike. Tune in, stay informed, and elevate your advertising prowess with these must-listen podcasts.
