How To Promote and Advertise Coworking Space

Want to promote and advertise your real estate as a co-working space?

Looking for ways to increase membership of your co-working space?

Want some marketing tips for promoting your co-working space?

Which advertising mediums would be the best for you?

(Fun Fact: Over the last year, there has been a 100% growth in queries for co-working spaces)

Here are 7 advertising ideas that can help you do wonders with your marketing plan.

Advertising Medium	Media Type	Starting Budget
Google My Business	Digital	Free
Google Search Advertising	Digital	10,000 onwards
Newspapers in Business Category	Newspaper	5 Lakh onwards
Magazines in Business Category	Magazine	2 Lakh onwards
In-flight Magazines	Magazine	1 Lakh onwards
Business News Apps/Websites	Digital	50,000 onwards
Influencer Marketing	Digital	50,000 onwards
Bus Branding	Non-Traditional	30,000 onwards
Hoarding and bus-shelter Advertising	Outdoor	1 Lakh onwards
Airport Advertising	Airport	5 Lakh onwards
LinkedIn Advertising	Digital	15,000 onwards
Email Marketing	Digital	10,000 onwards

1. Google My Business & Google Search Advertising

Starting Budget: INR 10,000 (Google My Business is Free)

Google Search has become the ubiquitous solution to every question that crosses our mind.

When it comes to finding a co-working space nearby, there has been a 100% jump in the queries regarding co-working spaces over the last year.

The best way to appear on such searches organically is to get yourself registered on Google My Business. It’s easy to set up and it’s free of cost.

Google Search Advertising is a great way to reach out to people who are looking for your services or services similar to yours. The biggest advantage of Google Search Advertising is that you pay only when someone clicks on your ad.

2. Print Media- Advertising In Business Newspapers, Business Magazines And In-flight Magazines

Starting Budget: INR 1 Lakh onwards

Advertising in business newspaper, business magazines, and In-flight magazines are the most popular ways to reach out to company decision-makers.

Business Newspapers and Business Magazines are quite common in office spaces while most business professionals are often exposed to in-flight magazines while traveling.

3. Advertising In Business News Websites & Apps

Starting Budget: INR 50,000 onwards

Advertising on Business News apps and websites are effective mediums to reach out to the decision makers.

Apps/websites like Economic Times, Live Mint, Inshorts, Business Line, Business Today can help your brand stand out as shown in the example below:

4. Influencer Marketing

Starting Budget: INR 50,000 onwards

Online reviews play a major role in decision making whether it is apparel or automobile. Influencer marketing would not only help you to connect with your target audience but would also add credibility.

5. Outdoor Advertising: Bus Branding, Outdoor Advertising, Advertising In Airports

Starting Budget: INR 1 Lakh onwards

Location constraints is one of the major reasons why some companies opt for flexi-working. Hyperlocal advertising in such cases can work wonders.

Advertising in areas/localities with a high concentration of companies and offices can be achieved by advertising on buses (with route selection), and bus-shelter branding.

6. LinkedIn Advertising

Starting Budget: INR 15,000 onwards

A social media platform dedicated to connecting business professionals across the world, LinkedIn can be leveraged to reach out to the target audience organically as well as advertising options like sponsored content, display ads, video ads, and Inmail.

7. Email Marketing

Starting Budget: INR 10,000 onwards

Email marketing is a popular medium to generate B2B leads. Quality of email list and the content are the two most important factors that determine the success of your campaign.

Rise of the popularity of co-working spaces

Co-working spaces have become a way of life for both small and large businesses and freelancers in the top metros of the country.

Even the demand for co-working spaces is increasing among many websites design and development companies. It is because they offer accessibility to office supplies like printers, conference rooms, and stationery, save budget, and boost productivity.

Be it organized player like We Work, Springboard or standalone cafes and office spaces doubling as co-working offices.

Renting and maintaining a full-fledged office can result in 9-12% of operating costs and shared workspaces can help save 20-25% of it. 13 million people in India are expected to be working out of co-working spaces by 2020 to 2023.

The concept has taken-off successfully in top cities like Bengaluru, NCR, Mumbai, Hyderabad, Chennai and Pune and is catching up in emerging cities like Chandigarh, Ahmedabad, Kochi, Indore, and Jaipur.

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