Just think about your brand going directly to tens of millions of households of India one evening. ‘Kaun Banega Crorepati’ (KBC) is not only a game show but has almost become a part of Indian culture where people from all over the country and different ages keep on watching it. Considering the fact that KBC has a very strong base and people from all over the country watch the show, it is the perfect opportunity to reach out to some seriously interested audience. In this article, we’re going to explain why advertising on KBC is one of the best shots brands can take to create a change. For unmatched visibility to deep audience engagement, learn how KBC advertising agencies can help amplify your brand visibility in India’s vast markets.
The Appeal of KBC
To KBC’s success, one must argue that the show’s host Amitabh Bachchan also known as Big B is such an essential part not only of the but also of its cultural identity. Sometimes, we only dwell on the thought of what it would be like to be opposite such a cinema legend, answering questions that can turn your life around. At that point, one did not feel like engaging in only the game as it was like a defining moment in one’s life, with a man who is as close to being a film legend as one can get.
Then there is the structure of the show- as basic as the title but that is where the simplicity ends and the drama begins. Who wouldn’t like to take a few fun quizzes perhaps once a week or probably once a month? But this is not just any quiz – every question that any contestant has the potential to answer could drastically change their life. It’s thrilling, right?
Real money is at stake, real choices that people have to make when given a limited number of minutes to think and while the entire country is watching. To read it is to diminish it, because actually watching the show becomes less an activity and more of an occasion that engages your living room psyche.
Further, KBC triggers something which is cultural in the broadest sense of the word. It is more of the audience’s dream fulfillment and not just entertainment. Each of the competitors has a storyline, and their past which can be full of dreams and challenges makes their participation in the show very close to the audience. There are common people like me and you breathing the same air, dreaming and indeed knowing that there is still India so colorful, multilingual, multicultural. Thus it transforms each episode into a story of human activities and values.
The engagement doesn’t stop there but is taken to homes, workplaces, on social media platforms and all over the place. The audience discusses the strategies, they even rejoice in victory, they even share the losses of contenders. It is something that cuts across the nation and draws people together in the act of supporting the ‘David’ against the ‘Goliath’.
Audience Engagement in KBC
When a contestant is answering each question there is the progression of tension, which increases excitement. Audience at home is not a mere viewer, he is watching and thinking of what he would do there, answering questions and at times the actors are even forced to hear answers on the television screen. Almost it seems like they are one of the players. This interaction is further enhanced by the persona of Mr. Bachchan, where you see him console the contestant, or share the fun moments with him, is something that we have not seen before on television.
Also, KBC engages the audience subtly through features such as ‘Audience Poll’ whereby the audience in the studio gets to participate actively in the game. It is quite helpful to include this to engage the viewers and get them to think that they have some stake in the contestant’s success.
In spite of the current trends that suggest the show has lesser viewership, the emotional and the interactive aspects of KBC are still compelling, anyway. Generally, the show has had good response history and these are parts and parcels of the history that made many families glued to their television sets at night. It is a quiz show; it is something more significant; it is an event that unites viewers, together with several famous people, to witness ordinary people achieve extraordinary things.
Thus, KBC is not just about checking knowledge; it’s about giving homage to human tales, people’s victories, and dreams of millions and millions of spectators. That is the secret of KBC and that is why to this date it is essential for the show to retain the audience.
Benefits of Advertising on KBC
- It is not just a TV program, it is an event that is capable of reaching out to the targeted populace in every segment be it age, income or geographical location. Now, picture yourself explaining your product to the customers in a living room where everyone – grandparents, parents, small children – watch TV.That’s the kind of reach KBC has.
- There is no better example to show the broad network coverage of KBC than the aforesaid towns and sub-counties. It guarantees drama, action and the inclusion of Amitabh Bachchan hence making them pass their attention through the advertisements they air.
- Nevertheless, there is more about KBC which turns it into something than just fun. This is presented by the iconic Amitabh Bachchan who has earned the credibility of the Indian populace in general. When a product is advertised in such a respected site, it might get a portion of that feel in it. And for those who are already watching KBC they may tend to think like this, “If KBC is airing this ad then it must be something.”
- KBC broadcasts during the evening when everybody is at home and in front of television. This spot raises awareness of your advertisements enabling the individuals to take an alternative action of searching for more details on the internet or discussing the product with their acquaintances.
- The timing of an ad can make or break it and there is always the right time for it to be placed. If your ad is before an important question or challenge or during a rise in intensity, the viewers will definitely pay more attention. It’s about catching people at the right moment and your ad can turn into a topic of discussion.
Challenges and Considerations
- Budget constraints and high costs is one of the first things to think about when considering advertising during KBC. Advertising during a high-profile show isn’t cheap. The rates are generally higher because of the show’s wide reach and the prime time slot it occupies. It’s like planning a party in the most popular venue in town during peak season—you know it’s going to cost a pretty penny, but the location draws the crowd you want to engage with.
- This season, for instance, didn’t kick off as strongly as expected, with TRPs not reaching the anticipated heights in the initial weeks. It’s a bit like betting on a horse that has consistently won races but suddenly starts to lag; it makes you second guess your investment. Advertisers need to stay updated on these trends because a drop in viewership can affect the visibility of their ads and, by extension, their overall effectiveness.
- Then there’s the challenge of capturing the audience’s attention effectively. KBC sessions are intense- viewers are deeply engrossed in the questions and the contestant’s fate. Placing an ad that resonates with the emotional and educational tone of KBC can be tricky. It’s like trying to pitch a novel in the middle of a suspenseful movie scene; it has to be just as gripping to prevent the audience from tuning out.
- Lastly, the competition for ad slots can be fierce. Many brands vie for a limited number of spots, hoping to capitalize on the show’s vast audience. It’s similar to trying to get a word in during a lively dinner conversation; you need to time it right and make it impactful, or you’ll just blend into the background.
So, while the allure of advertising on KBC is strong, given its historical pull and the gravitas of Amitabh Bachchan, it’s not without its risks and hurdles. Wise advertisers will weigh these factors carefully, perhaps even seeking creative and innovative ways to integrate their messages seamlessly into the show or its digital extensions to maximize impact.
