Come January 2019 and Allahabad becomes the center of attraction for the whole nation. Reason: The Ardha Kumbh Mela in Allahabad being held from 10th January 2019 to 20th February 2019. Kumbh Mela is the biggest Hindu pilgrimage fairs held in India at four locations every 12 years (In Haridwar and Allahabad, and Kumbh Melas happen between two Kumbh Melas). Millions of people visit these month-long events in large groups. Kumbh Melas are also known for the most innovative marketing campaigns being run by the best brands in India. Advertising in Kumbh Mela is a golden opportunity for brands to reach out to the masses.
Kumbh Mela 2019: Some Statistics
Advertising Opportunities in Kumbh Mela 2019
Advertising during Kumbh Mela is a golden opportunity for brands to reach out a large number of people over a short span of time. Advertising in Kumbh Mela would not only help brands increase awareness about their product but can also help them convey the message across the audience. Following are the various touch points that can be utilized by brands to reach out to their target audience:
Hoarding/Banner
Leaflet/Brochure
Leaflet/Brochure
Sampling
Customer Contests
Stall/Kiosks
Live Demo
Other opportunities:
Database Collection
Special Sales Offers
Apart from plain vanilla advertising campaigns, special customized campaigns can also be carried out based on the client brief. Some of the past campaigns executed are:
- Fair & Lovely “Sajja-Kaksh”
- Vaseline Moisturizer “Live-Application”
- Clinic Plus “Mother-Daughter Engagement”
- Brooke Bond Taaza “Engagement through Nukkad Natak”
- Close-Up “Awareness on Dental Hygiene”
- ITC Mangaldeep Agarbatti “360-degree engagement@Magh Mela”
Above examples are evidence of the fact that Kumbh Melas present a unique opportunity for the brands to not only reach out to their target audience but also hold meaningful conversations with them, drive awareness of their product and strike a bond. In case, you too want the Kumbh Mela magic to work for your brand, contact us for more details and advertising rates by writing to us at Help@TheMediaAnt.com
