The Bengaluru based jewellery brand, Abaran, has put up its ad in the domestic arrivals baggage claim area at the Kempegowda International Airport (KIA) in Bengaluru. KIA is the third largest airport in India and saw footfalls of about 18 million in 2015. The space has been booked by the jewelry brand for a whole year.
The ad creative showcases one of the exquisite designs of the brand. The brand aims to reach out to the airport travellers that would include business personnel and young travelers.
With the objective of making the ad easily noticeable, the brand has used the letter ‘a’ from Abaran’s logo as a wall wrap. The main creative is displayed on a light box placed on the wall.
The ad campaign has said to have created a positive response for the brand within just weeks. The brand has seen younger customers walking into their stores after this ad campaign.
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