JioStar, the joint venture between Viacom18 and Disney, is targeting ₹5,000 crore in ad revenue for IPL 2025, adjusting from an initial ₹6,000 crore projection. With IPL’s TV and digital audience expected to surpass 1 billion, advertiser interest remains strong.
The company has already secured 12 major sponsors, including Campa, My11Circle, Coca-Cola, and SBI, with more deals in the pipeline. Campa has reportedly committed ₹200 crore, while My11Circle has also confirmed its partnership.
JioStar is enhancing ad offerings with advanced targeting across Connected TV, iOS, and premium Android devices. It is also expanding hyperlocal advertising and improving transparency through Nielsen’s third-party ad measurement.
To attract small and medium businesses (SMBs), JioStar is hosting a 10-city roadshow showcasing IPL’s advertising potential. Meanwhile, its new paywall model—offering four free hours of IPL content per month before requiring a subscription—has raised some concerns about digital audience retention.
Despite challenges such as ad pricing, digital measurement concerns, and the impact of its new subscription model, JioStar is confident in its innovations and advertiser demand to drive record-breaking revenue for IPL 2025.
