With IPL 2025 poised to engage over 620 million viewers, advertising on this platform offers unmatched opportunities. But we know you have questions—about costs, targeting, ad formats, and more. Here are answers to the top 10 FAQs about IPL advertising, helping you plan your campaign confidently and effectively.
FAQ 1: How much does IPL advertising cost?
Answer: Costs for IPL advertising in 2025 vary depending on the platform (TV vs. digital), format, and targeting options. Here’s a breakdown:
Television (Star Sports Network):
- Standard Definition (SD) + High Definition (HD):
Visit IPL 2025 Advertising on Star Sports for updated rates
Best For: Brands targeting mass audiences during high-impact matches.
Digital Platforms (JioCinema):
- Cost Per Mille (CPM) Model:
- Mobile Devices: Visit IPL 2025 Advertising on JioCinema for updated rates
- Connected TV (CTV): Visit IPL 2025 Advertising on JioCinema for updated rates
- Spot Buys on CTV:
Visit IPL 2025 Advertising on JioCinema for updated IPL 2025 advertising rates on CTV, offering premium targeting for high-income urban households.
Best For: Premium brands targeting aspirational audiences.
Sponsorship Opportunities:
- Match Sponsorships: Visit IPL 2025 Sponsorship Packages for updated rates. Includes branding during high-visibility moments like timeouts and innings breaks.
- Team Sponsorships: Visit IPL 2025 Sponsorship Packages for updated rates. Includes jersey branding, team mentions, and digital promotion.
Note: All costs are approximate, estimated averages, and subject to change based on factors like match popularity, inventory availability, and advertiser demand. Always consult a verified media buying agency, such as The Media Ant, for the most accurate and up-to-date pricing.
FAQ 2: What are the available ad formats for IPL 2025?
Answer: IPL offers a range of ad formats tailored for various business needs:
- Pre-Roll Ads: Short ads that play before live matches or content begins.
- Mid-Roll Ads: Displayed during match breaks, such as strategic timeouts.
- Native Companion Ads: Persistent banners appearing alongside live match feeds.
- Interactive Ads: Engage viewers through polls, quizzes, or clickable carousels.
- Sponsorship Opportunities: Align your brand with high-visibility segments like “Player of the Match.”
FAQ 3: Who should advertise in the IPL?
Answer: IPL is ideal for:
- Large Corporations: Looking for national visibility and premium positioning.
- Small and Medium Businesses (SMBs): Regional campaigns offer cost-effective options to tap into smaller markets.
- Startups: Leverage affordable ad formats to build awareness.
- Regional Brands: Multi-language streaming helps target tier 2/3 cities effectively.
IPL is watched by over 650 million people across different platforms. A recent report eDart IPL 2024 Report- Brands’ Impact From IPL Association has stated (on basis of audience survey) the following:
- 85% of viewers noticed at least two brands during IPL matches, showcasing its strong branding impact.
- 50% of IPL viewers talk about brands they’ve seen, highlighting its buzz creation potential.
Hence, advertising on IPL is a great opportunity for all sorts of brands irrespective of their size and offerings.
FAQ 4: How can I target specific audiences during IPL?
Answer: With JioCinema’s advanced targeting tools, you can:
- Geographic Targeting: Focus on regions or states (e.g., Tamil Nadu with Tamil-language ads).
- Demographic Targeting: Refine campaigns by age, gender, or income level.
- Behavioral Targeting: Target users based on their viewing patterns.
- Device Targeting: Optimize for mobile, tablets, or Connected TVs (CTVs).
FAQ 5: How do regional campaigns work?
- Regional campaigns involve vernacular ads streamed in languages like Tamil, Telugu, Bengali, or Kannada.
- Aligning ads with regional IPL teams like Chennai Super Kings or Sunrisers Hyderabad enhances relatability and emotional resonance.
FAQ 6: How do I measure the performance of my IPL ad campaign?
Answer: Using real-time analytics from platforms like JioCinema, brands can monitor:
- Impressions and Reach: The number of viewers exposed to your ad.
- Click-Through Rate (CTR): Percentage of viewers who interacted with the ad.
- Conversion Rate: Actions taken post-ad, like app installs or purchases.
(Tip: Regular reporting helps optimize campaigns mid-season for better results.)
FAQ 7: What kind of ROI can I expect from IPL advertising?
- Brand Awareness Campaigns: Brands report a 30–50% increase in recall.
- Performance Campaigns: App installs and sales often see 150–300% growth.
FAQ 8: When should I start planning my IPL campaign?
- Plan Early: Secure premium slots and negotiate better rates by planning 2–3 months ahead of IPL.
- Key Matches: Focus on high-visibility games, such as playoffs or rivalries, for maximum impact.
FAQ 9: Can small businesses afford IPL advertising?
Answer: Yes! JioCinema’s self-serve tools and flexible pricing make it accessible.
- Pre-Roll Ads: Starting at 5 lakh, suitable for SMBs.
- Regional Campaigns: Affordable options to target specific markets.
FAQ 10: How do I choose the right ad plan for my brand?
- Budget: Choose from basic regional campaigns to premium sponsorships.
- Goals: Pick ad formats based on objectives like awareness or conversions.
- Audience: Leverage targeting tools for refined campaigns.
- Timing: Prioritize high-impact slots like strategic timeouts or playoffs.
Key Takeaways for IPL 2025 Advertising
- IPL offers unmatched reach with flexible ad options for businesses of all sizes.
- Early planning, advanced targeting, and performance tracking are key to campaign success.
- Align your campaign with your goals, audience preferences, and IPL’s high-impact moments for optimal ROI.
Have more questions about IPL 2025 advertising? Get expert guidance and explore tailored ad packages designed to maximize your ROI. Visit this page to learn more and submit your details today!”
Disclaimer
The costs and examples provided are estimated averages based on available data and are subject to change. Advertisers are encouraged to validate pricing and consult platforms like The Media Ant for the latest rates and opportunities.
