In this blog, we’ll dive into the top IPL 2023 advertisements that caught everyone’s attention. Whether it was a campaign featuring Bollywood celebrities, clever storytelling, or iconic brands bringing something new to the table, these ads did more than just market products—they captured the imagination of the IPL audience.
So, get ready to explore some of the most memorable and creative ads that lit up our screens during the IPL 2023 season & inspirations for IPL 2025 advertising.
1) Dream11 – 3 Idiots Sab Khelenge Campaign
Dream11, one of the leading fantasy sports platforms, launched its “Sab Khelenge” campaign during IPL 2023, featuring the iconic trio from the Bollywood movie 3 Idiots—Aamir Khan, R. Madhavan, and Sharman Joshi. This campaign aimed to capture the excitement of IPL while promoting Dream11’s message of inclusivity in fantasy cricket.
Why It Stood Out
- Nostalgia Factor – The 3 Idiots cast reunion created excitement among fans.
- Relatable Humor – The ad blended cricket enthusiasm with witty storytelling.
- Mass Appeal – It reinforced Dream11’s message that fantasy cricket is for everyone.
2) Fevicol – “No Chindichori” Campaign in IPL 2023
Fevicol, India’s iconic adhesive brand, launched its “No Chindichori” campaign during IPL 2023, bringing its signature humor and creativity to the cricketing spectacle. The campaign aimed to reinforce Fevicol’s strong bonding message while cleverly integrating cricket culture.
Why It Stood Out
- Perfect Cricket Connect – Integrated the stadium and fan experience seamlessly.
- Humor & Relatability – Used a funny yet relatable insight to make an impact.
- Strong Brand Recall – Reinforced Fevicol’s long-standing brand identity in an entertaining way.
3) Frooti Campaign with Ram Charan & Alia Bhatt
Frooti, one of India’s most popular mango drink brands, launched an exciting IPL 2023 campaign featuring Bollywood actress Alia Bhatt and South Indian superstar Ram Charan. This campaign aimed to enhance brand visibility during the high-energy IPL season while capitalizing on the massive fan following of both celebrities.
Why It Stood Out
- Star Power – Featuring two A-list celebrities created a massive buzz.
- Perfect IPL Connection – The campaign aligned with the summer season and match-viewing experience.
- Engaging Storytelling – A fun, energetic concept made the ad memorable and shareable.
4) JioMart IPL 2023 Campaign – “Shopping Aisa, India Jaisa”
JioMart, Reliance’s e-commerce platform, launched its IPL 2023 campaign, “Shopping Aisa, India Jaisa,” celebrating India’s diverse shopping culture while leveraging the IPL’s mass appeal. The campaign positioned JioMart as a one-stop destination for everyday shopping needs, aligning perfectly with cricket fever and festive consumerism.
Why It Stood Out
- Strong IPL Connect – Tied cricket passion with shopping excitement.
- Mass Appeal – Targeted diverse Indian consumers, from urban to rural audiences.
- Seamless Brand Integration – Showcased JioMart as a convenient and budget-friendly shopping hub.
5) RuPay “Chaos in the Museum” IPL 2023 Ad Campaign
RuPay’s “Chaos in the Museum” campaign during IPL 2023 brought humor and excitement to the world of digital payments. The campaign was designed to capture the essence of quick, seamless transactions in the fast-paced environment of IPL, with a playful twist featuring a unique museum setting.
Why It Stood Out
- Seamless IPL Integration – Showcased how RuPay makes spending easy during cricket fever.
- Strong Digital Push – Engaged audiences through fintech promotions and social media.
- Financial Inclusivity Message – Reinforced RuPay’s vision of affordable and accessible digital payments for all.
Want to win big during IPL 2025? Copy these strategies and make your brand shine in India’s most-watched cricket tournament. Visit IPL Advertising page to explore ad options!
