Product/Service
Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items like activated charcoal face wash, walnut shell face scrub, and baobab oil-infused hair serum. Each product is meticulously crafted to meet the grooming needs of both men and women, embodying a spirit of inclusivity and quality. Whiskers’ commitment to blending nature with grooming excellence is evident in their product formulations, designed to offer a luxurious and effective grooming experience for every customer.
Objective
Marketing Objective: Building brand awareness in the top 8 metropolitan cities in India.
Business Objective: Boost sales by increasing brand visibility and engaging potential cryptocurrency investors.
Target audience
Potential cryptocurrency investors, tech-savvy individuals, and financial services consumers in the top 8 metropolitan cities of India.
Geography
Mumbai, Pune, Ahmedabad, Delhi NCR, Kolkata, Chennai, Hyderabad, Bangalore.
How Did Whiskers Aim to Boost Brand Visibility by Sponsoring World Cup 2023
Whiskers capitalized on the World Cup 2023’s global platform to enhance its brand visibility, employing strategic brand placements in stadiums, broadcast media, and digital platforms to reach a diverse audience. They crafted engaging content and advertisements that resonated with viewers, fostering emotional connections by aligning with the event’s unifying spirit. The sponsorship also opened up cross-promotional opportunities with other brands, enhancing reach. Additionally, Whiskers amplified its presence through targeted digital marketing campaigns on social media, leveraging the event’s buzz. The impact of these efforts was meticulously measured through engagement metrics and brand recognition analysis to gauge the sponsorship’s success.
What Strategies Did Whiskers Use to Identify and Engage Their Ideal audience?
- For the World Cup 2023, Whiskers targeted the same demographic of potential cryptocurrency investors in India’s top metropolitan areas. However, the global nature of the World Cup meant that they had the opportunity to engage with a broader, more diverse audience that includes cricket fans with varying degrees of interest in cryptocurrency.
- The decision to advertise during the World Cup 2023 matches on Hotstar was strategic. Given the global appeal and massive viewership of the World Cup, Whiskers could ensure their message reached a vast audience. Hotstar, as a leading OTT platform for sports streaming in India, provided the perfect avenue to connect with engaged viewers.
- With a 10-second video ad, Whiskers needed to create a message that was not only quick and engaging but also resonated with the World Cup’s diverse audience. The message had to highlight the relevance and benefits of cryptocurrency investment, encouraging viewers to explore Whiskers’ services. The universal appeal and the excitement of the World Cup were likely leveraged to make the ad more relatable and memorable.
- Despite the broad reach of the World Cup, Whiskers maintained a focus on the top 8 metropolitan cities in India, optimizing their reach within a concentrated market of potential investors. Targeted advertising on Hotstar allowed them to specifically reach viewers within these cities, maximizing the impact and efficiency of their campaign.
- The effectiveness of the campaign would be measured through the number of impressions, viewer engagement, and conversion rates. Given the high-profile nature of the World Cup, tracking these metrics would help Whiskers understand the ad’s performance and refine their strategies for future campaigns
Campaign Execution
Results
The Whiskers Campaign, strategically launched during the World Cup 2023, achieved remarkable visibility and engagement, demonstrating its effectiveness in capturing the audience’s attention across the country’s top 8 metropolitan areas.
Impressive Reach and Engagement
Throughout the campaign period, Whiskers managed to secure a staggering 4,797,997 impressions, showcasing the campaign’s wide reach and its ability to resonate with a vast audience. This level of engagement underscores the campaign’s compelling nature and its alignment with the interests and preferences of viewers during one of the most watched global sports events.
Strategic Visibility in Key Markets
The campaign’s success was particularly notable in the top 8 metros, a strategic focus that ensured Whiskers maximized its impact in regions with significant consumer presence and potential. This targeted approach not only amplified the campaign’s effectiveness but also reinforced Whiskers’ brand presence in key markets, contributing to its overall brand strategy.
