The prevalence of celebrity endorsements in the ICC Men’s ODI Cricket World Cup 2023 experienced a notable surge, witnessing a 55% increase compared to the 2019 tournament, as highlighted in a celebrity endorsement report by TAM.
Rahul Dravid, former cricketer and current coach of Team India, emerged as the top celebrity endorser for the tournament, securing the leading positions in both the overall and sports celebrity rankings.
The volume of advertisements featuring celebrity endorsements saw a significant uptick in this year’s edition of the tournament, marking a 55% growth from the 2019 counterpart. Sportspersons claimed the most substantial share of brand endorsements, closely trailed by film actors and TV actors in the ICC World Cup 2023.
In the realm of ‘couple celebrities,’ Ajay Devgn-Kajol claimed the top spot with a 25% share of ad volumes, followed closely by Akshay Kumar-Twinkle Khanna, securing a 24% share. This ranking encompassed joint and individual advertisements endorsed by the celebrity couples.
Vishnu Packaging, with its brand Vimal Elaichi Pan Masala, emerged as the leading ‘celebrity advertiser,’ holding the top position during the tournament.
It’s essential to note that the report exclusively considered sports personalities and actors from the Hindi film and TV industry. Moreover, the assessment focused solely on advertisements aired during commercial breaks in the ICC World Cup.
