The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims to celebrate India’s boundless enthusiasm for cricket and encourage people to cheer for their team without the hindrance of throat irritation.
Conceptualized by India Signing Hands, the anthem celebrates the nation’s enthusiasm for cricket. The follow-up anthem features cricket fans from the hearing-impaired community grooving to the lyrics along with the cricketer, using the Indian sign language.
In addition to the anthem, the campaign also includes a series of digital and offline activations. For example, Vicks has created a special #VicksKholIndiaBol filter for Instagram and Snapchat, which allows people to add the campaign’s signature elements to their photos and videos. Vicks has also partnered with several cricket leagues and teams to promote the campaign at stadiums and other cricket venues.
The #VicksKholIndiaBol campaign has been well-received by Indian cricket fans, and has helped boost Vicks’ brand awareness and engagement in the country.
