Vertical ads are a new and innovative way to reach and engage with audiences on mobile devices. They are especially effective for brands that are targeting young consumers, who are more likely to consume content in vertical mode.
Brands are tapping into Disney+ Hotstar’s vertical ad offering this cricket world cup. The platform’s MaxView feature allows users to watch matches in vertical mode, which is accompanied by a live feed tab, scorecard, and vertical ads.
Some of the brands that have already booked vertical ads on Disney+ Hotstar for the cricket world cup include Maruti Suzuki, Coca-Cola, PepsiCo, Amazon, Flipkart, Myntra, Swiggy, Zomato, Paytm, PhonePe, Google Pay and Amazon Pay.
These brands are targeting a wide range of audiences, including young cricket fans who are more likely to consume content on their smartphones in vertical mode.
According to a recent report by afaqs!, Disney+ Hotstar is expecting to generate over INR 1000 crore in advertising revenue from the cricket world cup. The platform’s vertical ad offering is expected to play a significant role in driving this revenue growth.
Vertical ads offer a number of benefits for brands, including:
Increased visibility: Vertical ads are more visible than traditional horizontal ads, as they take up the entire screen of the smartphone.
Higher engagement: Vertical ads are more engaging than traditional horizontal ads, as they are more likely to catch the eye of viewers who are scrolling through their social media feeds or watching videos in vertical mode.
Better brand recall: Vertical ads are more likely to be remembered by viewers, as they are more visually appealing and memorable than traditional horizontal ads.
Overall, vertical ads are a great way for brands to reach and engage with their target audiences on mobile devices. Disney+ Hotstar’s MaxView feature provides a unique opportunity for brands to tap into the growing trend of vertical video consumption, especially during the cricket world cup.
