As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes at the Cricket World Cup have reached new heights. With a surge in viewership, the final wave of ads associated with the Cricket World Cup has been unveiled. Unlike any previous edition, this World Cup showcases advertisements specifically designed to appeal to Gen Z fans and prominently features members of Team India.
The Media Ant will guide you through the Cricket World Cup commercials that truly hit the mark.
BOOMER Bubblegum – Mars Wrigley
Mars Wrigley India’s BOOMER Bubblegum campaign takes a comical spin on conventional sports advertising. It cleverly incorporates Indian cricket sensation Jasprit Bumrah into a spooky yet enjoyable ad, appealing to both nostalgic millennials and Gen Z. Jasprit’s enthusiastic endorsement and the campaign’s tagline effectively convey the brand’s promise of ‘anytime fun.’
Furthermore, the campaign’s multilingual availability on TV and digital platforms ensures broad outreach. DDB Tribal’s creative approach breathes new life into BOOMER’s heritage with a catchy jingle and the fresh slogan, ‘Har pal fun kar, Boom Boom Boomer!’
My Account Starts Today – HSBC India
HSBC India’s latest campaign, featuring Indian cricket icon Virat Kohli, aspires to open up a world of opportunities. Crafted by Wunderman Thompson, the ad takes viewers on a nostalgic journey through Virat’s cricketing history before transitioning to a transformation narrative, aligning with HSBC’s ‘My Account Starts Today’ mantra.
The campaign is versatile, running across multiple platforms and fostering a clear and authentic brand association. Virat Kohli’s genuine endorsement, heartfelt storytelling, and strong brand sentiment contribute to an empowering campaign of change and fresh beginnings.
A Billion Films for a Billion Fans – Royal Stag
Royal Stag’s ‘A Billion Films for a Billion Fans’ leverages AI to craft personalized films featuring Indian cricket stars Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Collaborating with FCB India, the ad targets a new generation of cricket enthusiasts. It enables them to incorporate their own image and voice into films, fostering deeper connections between fans and their beloved players. This innovative campaign transforms the consumer journey into an extraordinary yet personal experience through generative AI technology and machine learning.
#CheerIndiaKeLiye – Polycab
As an official partner of the ICC Men’s Cricket World Cup 2023, Polycab forges connections with cricket aficionados through an exhilarating anthem and showcases devoted fans expressing their passion for Indian cricket: ‘Jo cricket ke liye jiye, Come #CheerIndiaKeLiye with Polycab.’ Featuring a range of influencers and television stars, the campaign harnesses user-generated content through the ‘#CheerIndiaKeLiye’ initiative, uniting and celebrating the profound emotions and unique expressions associated with Indian cricket fandom.
Oreo Bola Mat Bol – Oreo
The Oreo campaign, “Oreo Bola Mat Bol,” capitalizes on the superstitions and cultural beliefs surrounding cricket in India by partnering with former Indian Cricket captain Mahendra Singh Dhoni. Resonating with cricket fans who believe in not jinxing the team’s chances by talking about it prematurely, Dhoni’s involvement lends authenticity to the campaign, fostering a sense of unity among fans. The ad also invokes the concept of sending ‘positive vibes’ to the team, using a breaking news format to feature Dhoni and real-time contextual content during matches on Hotstar.
