The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be no exception. With the semi-finals and final being the most anticipated matches of the tournament, viewership and advertising opportunities are expected to be at a premium.
ICC Men’s T20 World Cup 2022 saw 6.58 billion video views across all ICC platforms, surpassing the Men’s T20 World Cup 2021 record by 65% and making it the most digitally engaged ICC event ever.
Expected Digital Viewership
Digital viewership for the ICC CWC 2023 semi-finals and final is expected to be extremely high, with millions of viewers tuning in to watch the matches on their smartphones, tablets, and computers. In 2019, the ICC CWC semi-final between India and New Zealand attracted over 30 million digital viewers in India alone. In fact, Men’s T20 World Cup 2022 on web and app platforms had 78.4 million visitors. This year, with the increasing popularity of digital streaming services, viewership numbers are expected to be even higher.
Expected TV Viewership
TV viewership for the ICC CWC 2023 semi-finals and final is also expected to be very high, especially in cricket-loving countries like India, Pakistan, England, and Australia. In 2019, the ICC CWC semi-final between India and New Zealand attracted over 400 million TV viewers worldwide. This year, with the increasing popularity of high-definition TV and smart TVs, viewership numbers are expected to be even higher.
Expected CTV Viewership
CTV viewership for the ICC CWC 2023 semi-finals and final is also expected to be significant, as more and more viewers are choosing to watch their favorite shows and sporting events on their connected TVs. In 2021, CTV viewership for the ICC T20 World Cup final in India exceeded 20 million. This year, with the increasing availability of CTV apps and devices, viewership numbers are expected to be even higher.
Advertising Opportunities during ICC CWC 2023 Semi Final & Final
The ICC CWC 2023 semi-finals and final offer a number of attractive advertising opportunities for brands. With millions of viewers tuning in to watch the matches on TV, digital, and CTV, brands have the opportunity to reach a large and engaged audience.
Some of the advertising opportunities available during the ICC CWC 2023 semi-finals and final include:
- TV commercials
- Digital ads
- CTV ads
- Sponsorships
- Product placements
Brands should consider their target audience and budget when choosing the right sports advertising opportunities. For example, brands that are targeting a global audience may want to consider TV commercials or digital ads. Brands that are targeting a younger audience may want to consider CTV ads or sponsorships.
Overall, the ICC CWC 2023 semi-finals and final offer a number of exciting viewership and advertising opportunities for brands. By carefully selecting the right opportunities, brands can reach a large and engaged audience and achieve their marketing goals.
