Display advertising refers to the practice of promoting products, services, or brands through visual advertisements on websites, mobile apps, or other digital platforms. These ads can be in the form of static or animated images, videos, or interactive rich media. Display advertising aims to capture user attention, increase brand visibility, and drive engagement or conversions.
Significance and Usage
Display advertising refers to the practice of promoting products, services, or brands through visual ads displayed on websites, apps, or social media platforms. These ads can take various forms, such as banners, pop-ups, videos, or interactive elements.
Display advertising is significant because it allows businesses to reach a wide audience and increase brand visibility. It can target specific demographics, interests, or browsing behaviors, making it a powerful tool for targeted marketing. Advertisers often utilize display advertising to raise awareness, generate leads, drive website traffic, or promote specific offers.
Example
As users read the article, they may come across a video ad promoting a new movie release. The video ad could automatically play or require user interaction to start playing. Through the ad, the movie studio aims to generate interest and encourage users to watch the movie in theaters.
