Disney+Hotstar is an Indian over-the-top platform with a whopping 300 million+ subscriptions, making it the most popular video destination for Over The Top (OTT) video consumers. The platform provides advanced video streaming technology and a focus on quality of experience across devices and platforms, delivering over 100,000 hours of TV shows, movies, and live coverage of every major sport in nine different languages.
Disney+Hotstar advertising cost is pretty affordable and offers brands an opportunity to reach the desired target audience in a cost effective manner. Here’s everything you need to know if you’re looking to advertise on Disney+Hotstar.
Top facts about Disney+Hotstar
- The total number of visits on Disney+Hotstar’s website during the month of August 2022 was 341.8 million.
- The audience segmentation for Disney+ Hotstar is 37.02% Female and 62.98% Male, with the largest age group being 18-24 year (42%), followed by 25-34 year (32.5%).
- Even in the highly competitive Indian OTT industry, Disney+Hotstar was able to capture a dominant 29% of all viewers. It had 54 million paying customers, which was more than the combined paid users of Netflix and Amazon Prime (17 Million and 5 Million respectively)
(source-5paisa.com, similarweb)
Top Reasons to go for Disney+Hotstar Advertising
Wondering why you should pick Disney+Hotstar advertising over anything else? Here are a few benefits your brand can get by advertising on this platform-
- Provides great reach
More and more people are shifting from traditional media to online platforms to watch shows, web series, and sporting events. Disney+Hotstar is one such popular platform with its number of viewers growing every day. Disney+Hotstar has more than 300 million subscribers, hence, running an ad campaign here would provide good reach to any ad campaign.
- Beneficial for local brands
Regional brands can benefit greatly from Disney+Hotstar’s detailed targeting ability like geography and dialect (as well as other targeting options). This detailed targeting can help brands target the most appropriate audience, leading to less wastage as compared to TV commercials or other conventional media.
- Provides good ROI
Less advertising money is wasted when the ad campaign reaches the most appropriate target audience. Thuis is because targeting the people most interested in your advertisement increases the chances of getting good leads, hence avoiding ad wastage.
Top Ad Options in Disney+Hotstar
- Video ads
There are three types of video ads made available by Disney+Hotstar-
Pre-Roll video ads
Pre roll video ads are 6-10 second long, non-skippable ads played before the video starts. These ads are ideal for teasers, promoting special offers or launching a product. They can be used to target your customers based on demographics, location, interest, genre or affluence.
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Mid-Roll video ads
Mid roll video ads are 10-60 second, non-skippable ad played during the video content. These ads are ideal for branding, sequential story-telling or consideration and are generally accompanied by a CTA button.Advertisers can target customers based on demographics, location, interest, genre or affluence.
In-Stream display ads
Theses are video-like display ad placed on high-quality video content. The targeting used in these are- demographics, location, interest, genre or affluence.In stream display ads are ideal for driving brand recall and traffic to the website.
2. Masthead Banner ads
A banner advertisement or a web banner, is an advertisement which is displayed on a web page or app. The ad is image based, and not text heavy, it consists of an image (.png, .jpg, .gif) or even a multimedia object. Masthead Banners are displayed on the top of the platform’s homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.
3. Banner ads
Banner Ads are displayed as rectangular image advertisements with various placements like Frames Ads, Stubs Ads, and In-stream Ads. Frames Ads are placed on the homepage and will have brand creative, brand logo, brand name, campaign title, headline, and a call to action button that will redirect to a landing page. Stubs Ads are displayed in a text format banner ad and placed below the video content of the platform and will have a brand logo, brand name, campaign title, headline, and a call to action button that will redirect to a landing page. In-Stream Ads will be displayed between the video content for a minimum of 6 seconds to a maximum of 10 seconds as a static image ad along with the text banner and a call to action button which will be redirected to the brand landing page.
Top Targeting options on Disney+ Hotstar
DIsney+Hotstar has close to 300 million monthly active users (MAU) across the country. In case you run an ad campaign without targeting, you would need a very big advertising budget and there are chances you might end up advertising to the wrong set of people leading to wastage of ad impressions. Disney+Hotstar is one of the most popular video advertising platforms in India and offers several targeting options to the advertisers.
Some of the popular targeting options offered by Disney+Hotstar are:
- Gender & Age Targeting: The audience can be targeted based on gender and age group.
- Location/Geo Targeting: Geography targeting until the city level is possible on the Disney+Hotstar advertising platform.
- Interest-Based Targeting: Disney+Hotstar audience can be segregated based on interest and affinity like parents, online shoppers, auto enthusiasts, travel and fashion enthusiasts, mobile banking users, etc.
- Income Group Targeting: The audience can be segregated into low, middle and high-income brackets.
- Program Genre Targeting: The audience can be targeted based on the content genre and language.
- Device/Telecom Provider Targeting: The operating system and telecom service providers can also be used as targeting filters.
- Top Shows– Segment your audiences according to the top shows available of the platform
- Language– Be closer to your audience by delivering your brand message in the language they prefer.
Top 3 Brand Categories that Should Advertise on Amazon
- FMCG
- Fashion & Lifestyle
- Healthcare
Top 3 Cities of India that prefer Amazon Advertising
- Bangalore
- Delhi
- Hyderabad
Average CTR for Disney+Hotstar
The average CTR for Disney+Hotstar advertising is 0.2%.
Why opt for a media agency for Disney+Hotstar advertising?
Media agencies like The Media Ant are a one-stop destination for all your advertising requirements.
- Wide range of advertising options on a single platform: From traditional advertising options like newspaper advertising to highly targeted in-app advertising, themediaant.com has 2 lakh+ media options to compare and select from.
- Best advertising rates: Years of association with media owners and high volumes of the transaction enables The Media Ant to negotiate the best advertising rates for the clients.
- Support throughout the campaign execution: Apart from buying ad spaces, The Media Ant also helps in planning the entire campaign and carrying out the execution on the ground and share proof of execution and post-campaign evaluation report.
