Social Media offers a range of options to advertise and reach out to potential customers through easy and effective ways. If targeting a unique set of audience is what your business needs, LinkedIn is an excellent platform. LinkedIn advertising offers options that allow you the possibility to reach your target audience by generating leads, expanding your network, employing the right talent, while also establishing your brand and gaining momentum as a business.
The Uniqueness of LinkedIn Advertising
Many tend to dismiss LinkedIn’s smaller audience, as compared to Google or Facebook. But the focus that LinkedIn offers on Business Connections can actually provide great targeting options. With a reach of over 450 million active members worldwide with more than 100 million in Asia Pacific region, LinkedIn is a highly targeted communications channel that offers advertisers with boundless opportunities and quality leads to grow their business.
LinkedIn profiles contain detailed, latest information of professionals, unlike other social media sites that list people purely based on their personal profiles. This gives an edge, as businesses can target better based on skill sets, experience, etc.
With features like “Influencers” and “Pulse”, LinkedIn is steadily evolving as a content platform that provides professionals with exciting newsfeed.
LinkedIn Advertising offers two ways to promote businesses:
- Self Serviced Campaigns for LinkedIn Advertising
The Self-Service feature on LinkedIn allows businesses to promote a targeted campaign in a few easy steps. The Campaign Manager tool lets you set your budget, choose clicks and impressions, and lets you stop the ad when you want to end your campaign.
Campaign Manager, LinkedIn’s all in one advertising platform, supports the following ad formats
- Managed Campaigns for LinkedIn Advertising
For businesses that are looking at advanced Ad Targeting and Sponsored Content, LinkedIn offers a dedicated team to create highly visible ads and place them exclusively to reach premium audiences. This helps you fine tune your targeting and create personalised content that can promise higher conversion. Account managed ad formats include the following
As we delve deeper into creating, managing and accessing LinkedIn ad campaigns in our forthcoming views, send us your thoughts on advertising in this social media network.
