- Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively.
- According to the Ormax Survey 2020, YouTube has emerged as no. 1 most-trusted media brand among Indian kids, with a brand trust score of 71%, followed by Ludo King – 65% and WhatsApp – 63%
- BookMyShow rolls out home-grown transactional video-on-demand platform ‘BookMyShow Stream’ with more than 600 movie titles and 72,000+ hours of content.
- Beauty ad spend in India to be 15.2% higher in 2022 than 2019, says Zenith. Continued social distancing will limit global recovery in beauty advertising to 1.7% in 2021.
- News bulletin & feature film preferred by advertisers of the retail sector on TV: TAM AdEx. Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019.
- Streaming platform Disney+ Hotstar has announced the key sponsors for the ongoing Paytm India vs England series – Dream11, ICICI Bank, Tata Cliq, Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water.
- Wavemaker rolls out multi-audience planning platform Maximize. Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences.
- Government allows theatres to operate at 100% occupancy.
- According to Dentsu’s recently released 2021 forecast on Global Advertising Spend (Ad Spend) report, Global advertising spend is expected to grow 5.8% in 2021. India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019.
- BARC top 5 advertisers of the week 5 (8th Feb- 14th Feb 2021) are – Hindustan Lever LTD, Reckitt Benckiser, Ponds India, Brooke Bond Lipton India LTD, and Proctor and Gamble.
- According to BARC weekly data, the following were the top 5 free and paid TV channels in week 5 (8th Feb – 14th Feb 2021) –
- Paid– Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay.
- Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal.
