Native Advertising is a popular way to target most relevant audience. These ads includes an image and text that are embedded within the content on the various sections of the Times Group.
Native Display Ad on Website
Native Display Ad on App
Native Video Ad
How to target relevant audience?
Audience are targeted according to the page they are browsing or past search results they have done.
For example – if somebody is reading finance news daily on any of the Times Group websites for a week. He is considered as finance interested audience and put up in “Finance Bucket”.
Likewise Times Group has created around 66 Buckets to understand audience behavior and target accordingly.
How Native Ads will work ?
Native Ads will be displayed across all the Bucket of Times Group inventories initially for 2-3 days of campaign. After analysing the response, Ads will be displayed only to those segments which are performing well.
It works on Cost per Click (CPC) model and clicks are equally divided into number of days of the campaign.
Where Native Ads will be placed ?
Native Ads will be placed across all the Times Group inventories and few other inventories which are are tied up with. Details are mentioned in the table below:
