1. Leaderboard Banner – It is typically the top most ad followed by the content of the web page. Dimension of a Leaderboard Banner is 728 x 90 pixels. Generally ad will be displayed at the top of home page and run on site (ROS).
2. Medium Rectangle Banner – It is a banner advertising format on the right or left side of the web page. Dimension of a Medium Rectangle Banner is 300 x 250 pixels. Generally ad will be placed on the first fold, second fold, third fold of home page and run on site (ROS).
3. Interstitial Banner – It is a full screen ad displayed while changing from one content page to another. Dimension of an Interstitial Banner varies across websites. Generally ad will be displayed on the full screen of home page and run on site (ROS).
4. Half Page Banner – It is a banner advertising format on the right or left side of the web page. Dimension of a Half Page Banner is 300 x 600 pixels. Generally ad will be displayed right or left side vertically on the home page and run on site (ROS)
5. Skyscraper Banner – It is a banner advertising format in which vertical ads are placed on the right or left side of the web page. Dimension of a Skyscraper Banner is 120 x 600 pixels. Generally ad will be displayed right or left side vertically on home page and run on site (ROS).
6. Skinning Banner – It is a banner advertising format in which vertical ads are placed on both side of the web page. Dimension of an Skinning Banner varies across websites. Generally ad will be displayed both sides from top to bottom on home page or any specific page.
7. Jacket & Skinning Banner – It is a combination of jacket ad which covers the content of the web page for few seconds with the frame around the content and a skinning banner on the web page. Dimension of a Jacket & Skinning Banner varies across websites. Jacket ad will be displayed at the center and Skinning Banner at both side from top to bottom on home page or any specific page.
8. Carousel – It is a banner advertising format by which several product images are displayed and rotate within the banner. Dimension of a Carousel varies across websites. Generally ad will be displayed on the top of home page or any specific page.
9. Slider Banner – It is present at the bottom corner of the webpage. It opens up and moves along with the page as the user scrolls down. Dimension of a Slider Banner varies across websites. Generally ad will be displayed on the bottom of home page or any specific page.
10. Page Push Banner – It is an ad which expands and pushes down the content of the web page once the cursor is placed on the ad. Dimension of a Page Push Banner varies across websites. Generally ad will be displayed on the top of home page or any specific page.
11. Roadblock Banner – It is a banner ad format where an advertiser places ads on all the ad spaces available on the web page. Dimension of a Roadblock Banner varies across websites. Generally ad will be displayed on the top, right and left side of home page or any specific page.
12. Expandable Banner – It is a static image ad which expands when the cursor is placed on the ad. Dimension of an Expandable Banner varies across websites. Generally ad will be displayed from right to center on home page or any specific page.
Summary of Media Options
| Media Options | Plcement Position | Placement Page | Dimension (In pixels) |
|---|---|---|---|
| Leaderboard Banner | Top | Home Page, Run On Site (ROS) | 728 x 90 |
| Medium Rectangle Banner | First Fold, Second Fold, Third Fold | Home Page, Run On Site (ROS) | 300 x 250 |
| Interstitial Banner | Full Screen | Home Page, Any Specific Page | Varies across websites |
| Half Page Banner | Right or Left side vertically | Home Page, Run On Site (ROS) | 300 x 600 |
| Skyscraper Banner | Right or Left side vertically | Home Page, Run On Site (ROS) | 120 x 600 |
| Skinning Banner | Both sides from Top to Bottom | Home Page, Any Specific Page | Varies across websites |
| Jacket & Skinning Banner | Jacket at Center and Skinning Banner at Both side from Top to Bottom | Home Page, Any Specific Page | Varies across websites |
| Carousel | Top | Home Page, Any Specific Page | Varies across websites |
| Slider Banner | Bottom | Home Page, Any Specific Page | Varies across websites |
| Page Push Banner | Top | Home Page, Any Specific Page | Varies across websites |
| Roadblock Banner | Top, Right and Left | Home Page, Any Specific Page | Varies across websites |
| Expandable Banner | Right to Center | Home Page, Any Specific Page | Varies across websites |
** All the above media options and their dimensions are just for reference. Kindly check the media options and their dimensions before confirmation of any campaign.
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