The high-octane drama is back, and it has already created a buzz among cricket lovers and advertisers. You guessed it right: We are talking about the cricket fanfare, the Indian Premier League 2025 which is getting extravagant with every passing year.
The TV viewership for IPL 2024 surpassed 400 million viewers, setting a new record for the tournament’s live broadcasts. Additionally, JioCinema recorded over 620 million viewers during IPL 2024. This year’s numbers are anticipated to increase even further.
With the ever-growing popularity, the advertising is also getting louder and fancier, garnering the attention of millions of Indians. Therefore, brands are also looking to take this opportunity to advertise on IPL. With so many brands competing against each other, advertisers are going full throttle on creativity to win the game.
With so many advertising options available for IPL, you may get a bit overwhelming. But don’t worry, cause we are here to make your work a lot easier with the Top 8 ad options for IPL advertising in 2025.
1. Team Sponsorships
Team sponsorships offer a comprehensive package for brands, combining on-ground branding, logo visibility, player access, and marketing rights.
Key Features:
- Logo placements on players’ jerseys and other on-ground inventories.
- Player access for content shoots and brand collaborations.
- Official sponsorship rights for product packaging and marketing collateral.
- Enhanced visibility through the association with IPL franchises.
This strategy integrates multiple advertising touchpoints to maximize brand exposure during the tournament.
2. Digital Streaming Ads
With the rise of digital platforms like JioCinema and Disney+ Hotstar, digital streaming ads are at the forefront of IPL 2025 advertising.
Types of Ads:
- Video Inventory (Pre/Mid-roll Ads): Ideal for driving higher awareness across both handheld web (HHWEB) and connected TV (CTV) platforms.
- HHWEB Display Ads (Fence/Scorecard Banners): A balanced option for driving traffic and maintaining awareness, especially for regional and SMB brands with smaller budgets.
- Overlay Ads: Non-intrusive banners that appear on-screen during live moments like “Super 4s,” “Super 6s,” or “Fall of Wicket.”
These ads are tailored to engage viewers effectively using real-time data insights.
3. Television Advertising
Despite the rise of digital platforms, television ads remain a cornerstone of IPL advertising. With live telecasts on popular channels, brands gain access to a wide and diverse audience.
- Ad Types:
- Spot ads during overs and timeouts.
- Product placements during live commentary.
- Custom campaigns like “Catch of the Match” sponsored by a brand.
These ads are designed to capture the attention of both casual viewers and cricket enthusiasts.
4. Radio Promotions
Radio advertising is an underrated yet effective way to reach IPL fans on the go. Brands often sponsor live match commentary, jingles, or special IPL shows.
Features:
- Regular score updates to keep listeners engaged.
- IPL-themed contests for audience interaction.
- Jingles aligned with match timings.
Radio ads provide significant frequency and recall, making them an underrated yet impactful medium.
5. Influencer Collaborations
Cricket influencers and IPL commentators dominate social media during the tournament. Brands can tap into their reach by sponsoring posts or creating viral campaigns.
- Examples:
- Partner with cricket bloggers and analysts.
- Use influencers for pre-match predictions or live discussions.
- Contests and giveaways encourage fan participation.
- Viral hashtag campaigns tied to live matches.
These campaigns resonate strongly with younger, tech-savvy fans.
6. Print Media Campaigns
Even in the digital age, print media holds value for IPL advertising. Brands use sports newspapers and event-specific brochures to connect with niche audiences.
- Examples:
- Advertise in leading sports dailies and IPL programs.
- Publish sponsored match analysis columns.
This approach works well for local outreach and in-depth storytelling.
7. Title and Associate Sponsorship
The title sponsor of IPL 2025 (e.g., Tata or Vivo) enjoys unparalleled exposure. Additionally, associate sponsors benefit from being closely linked to the tournament’s branding.
- Key Aspects:
- Logos on promotional materials, tickets, and digital platforms.
- Brand mentions during match commentary and presentations.
This high-level association boosts brand credibility and visibility.
8. Augmented Reality (AR) Ads
Innovative AR ads have revolutionized IPL advertising in 2025. Brands use AR to create immersive experiences, such as interactive filters or virtual cricket games during live matches.
- Examples:
- Fans using AR to place themselves in a virtual stadium.
- Interactive ads during match breaks encouraging real-time participation.
These futuristic ads elevate fan experiences and make campaigns memorable.
We hope you find this article helpful, if you want to advertise on television, Contact Us at Help@TheMediaAnt.com.
