Instagram, the mobile photo sharing app has been a popular social network, ever since its launch in 2010. Research conducted by Instagram in 2016, reports that it has over 300 million daily active users and approximately 600 million monthly users.
Advertising on Instagram
Over the years, this photo and video centric app has not only been a popular informal channel for online socializing but it has also, proven to be a useful online marketing tool for businesses.
Image Source: Google Images
There are three different formats of advertising on Instagram:
- Photo Ads: This can be done by posting photographs with a Sponsored label above the photo. These ads usually include a “Learn More” button in the bottom-right corner, under the photo.
- Video Ads: Businesses can also post regular videos with a Sponsored label on top.
- Carousel Ads: These ads look very similar to photo ads but include multiple photos that users can swipe through.
Instagram has a feature called “Users’ Home Feeds” which lets you view stories directly from the Home feed. Instagram Ads often support four different purposes:
- mass awareness,
- video views,
- clicks through to your website and
- mobile-app installations.
Strategies for Advertising on Instagram
Instagram provides a fresh and distinctive approach to business advertising. When used creatively and strategically, it can prove to be a highly influential online marketing tool. Listed below are some really unique strategies that businesses can adopt:
Strategy 1 : Showcase your products and services
No amount of text can replace a picture. A fine photograph of your products can entice your followers and convert them into customers. If it is a service that you provide, for example a Salon, you should post pictures of your work.
Strategy 2 : Involve your followers
Share pictures and videos of how your products are made, what goes into manufacturing them, how they are caringly packaged, etc., giving them a ‘behind the scenes’ picture of what goes into making your goods. This will not only get your Instagram followers interested in your products, but will also generate trust in your brand.
Strategy 3 : Bring out your employees
Establish a personal bond with your followers by showcasing your employees sharing good camaraderie while being hard at work and putting their best efforts to bring out your products.
Strategy 5 : Get interactive with customers
Ask your customers to share their photos using your products or being happy with your services. This way you can generate confidence and comfort among other users towards your brand.
Strategy 6 : Post exclusive deals
Offering discounts to your Instagram followers can be an amazing business strategy to convert leads to sales. Display a photo/ video of the product or service you wish to offer a deal on. Share clear instructions on how to use the deal and make sure you close it soon enough generating trust among your followers about your offers and the promises you make.
Are you ready to take a plunge into Instagram Advertising? Share your Instagram Marketing Strategies with us here.
