Email marketing is a really powerful way to connect with people and get them interested in what you have to offer. Even with all the new ways to reach people, email still works really well! According to a survey by HubSpot, 94% of people who try email marketing find that it helps them reach the right audience.
HubSpot is a popular CRM and marketing automation platform that offers powerful tools for email marketing. Let’s explore 10 best practices for effective email marketing using HubSpot that can help your business achieve higher engagement and ROI.
10 Best Practices for Effective Email Marketing Using HubSpot
1. Know Your Audience
Just like every other marketing, the first step and one of the best practices for Effective Email Marketing is knowing your audience. Hubspot’s analytic tools can help in gathering data about the audience’s preferences and behaviors that will allow the brand to craft a message. The message will increase the engagement rate and open rates. Implementing progressive profiling will help you eventually collect more information about your TG.
2. Segment Your Audience
Huspsot offers an audience segmentation feature that allows the brand or the marketer to group the TG based on demographics, behavior, and engagement levels. Segmentation will help you to tailor and personalize emails to specific audiences, leading to higher open rates and conversions.
3. Use Hubspot’s A/B Testing
Source: Hubspot
Use A/B testing to identify which subject lines lead to the highest open rates and which content fosters the most engagement and conversions. Analyze your data further to uncover who interacts with your emails, when they engage, and which content resonates the most. With these insights, craft new email marketing campaigns designed to elevate your conversion rates to the next level.
4. HubSpot’s Automation Tools
Automation plays an important role in this modern email marketing era and with HubSpot, you can integrate automated email features into other CMS platforms. These automated emails work behind the scenes, triggered whenever a user completes a specific action on your site. For instance, when someone fills out a contact form for a particular product or subscribes to your newsletter, automated emails will seamlessly follow up, ensuring timely communication with your audience.
5. Pre-designed Templates
Source: Hubspot
HubSpot’s intuitive drag-and-drop email editor allows you to easily create and customize emails without needing to code a template. Starting from scratch, you can quickly add elements like text, logos, CTAs, and contact links in just a few clicks. Additionally, the editor automatically optimizes your design for both desktop and mobile, ensuring a seamless and visually appealing experience for your audience across all devices—no HTML expertise needed.
6. Optimise For Mobile Devices
With a significant portion of emails being opened on mobile devices, it’s essential to ensure your emails are mobile-friendly. HubSpot provides responsive design templates that adapt to different screen sizes, improving user experience and click-through rates.
7. Analyse your Email Performance
Source: Hubspot
Analyzing the performance of your sent emails provides valuable insights to refine and optimize your campaigns for better results. By interpreting this data, you can discover actionable strategies to enhance your marketing efforts. For instance, you might learn that shifting your weekly newsletter to a later time in the week could boost open rates. With HubSpot, you can generate detailed reports on a wide range of KPIs, not only for emails but also for your website, landing pages, and sales team performance, enabling a more data-driven approach to your overall marketing strategy.
8. Clean your Email List Regularly
Maintaining a clean email list is crucial for effective email marketing. You can regularly remove inactive subscribers and bounced emails to improve your sender’s reputation and overall deliverability. HubSpot’s list management tools can help streamline this process.
9. Use Clear CTA
Source: Hubspot
Effective CTAs guide your subscribers on what to do next. Use HubSpot’s CTA tools to create visually appealing buttons that stand out in your emails. Ensure that your CTAs are clear, concise, and aligned with your campaign goals.
10. Exclude Unengaged Contacts
HubSpot’s exclusion feature offers a valuable solution for managing unengaged contacts. While some recipients may delete your emails rather than unsubscribe, their lack of interaction can lower your open rates and potentially harm your email-sending reputation. Continuing to target these uninterested contacts is also an inefficient use of resources. HubSpot helps you track engagement, identifying contacts who are no longer responsive or marked as “unengaged.” Before sending an email, you can easily exclude these contacts from your list, allowing you to focus your efforts on those who are genuinely interested and more likely to convert.
Email marketing using HubSpot can be highly effective if done right. Whether you’re just starting or looking to improve your existing campaigns, HubSpot’s powerful tools and features make it easier to execute effective email marketing strategies that drive results.
