Advertising in Verve Magazine
About Advertising in Verve Magazine
Find Soft Copy of the Verve Magazine. You can download or view it to see the reader profile of Verve Magazine.View/Download
Key Insights
Top Choice
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Media Demographics & Analytics
User Reach & Demographics
Users in %
Gender Distribution
Male
Female
48
52
Users
Age Distribution
In %
18-24
38
25-34
34
35-44
12
45-54
6
55-64
5
65+
3
About Verve Magazine Advertising
Verve is an Indian luxury and lifestyle magazine for women that has been in publication since 1995.
About Verve Magazine Advertising
Find Soft Copy of the Verve Magazine. You can download or view it to see the reader profile of Verve Magazine.
Facts and Figures
| Regions | Split |
| Mumbai | 21,000 |
| Delhi NCR | 12,600 |
| Bangalore | 7,200 |
| Kolkata | 6000 |
| Others | 13,200 |
Facts and Figures
| Gender | Split |
| Male | 70% |
| Female | 30% |
Facts and Figures
| Channels |
| Bookstores |
| High End Luxury Malls |
| Metro Airports |
| Premium Hotels |
| Salons |
| Spas |
Facts and Figures
| Issue Month | Issue Topic | Issue Description | On Stand Date | Material Deadline Date |
| February | The New Cool Issue | Verve taps into the new definition of ‘cool’, shining a light on 21st century relationships, trends and ideas that are defining contemporary life in India. | 4/5th of February | 15th of January |
| March | The Travel / Unusual Journeys Issue | Discover places foreign and familiar; explore unusual sights and culinary delights and go off the beaten track with Verve’s Travel issue. | 4/5th of March | 15th of February |
| April | The Fashion Issue | Explore the hottest silhouettes and designers of the season as Verve’s style experts analyse the latest trends straight from the runways. | 4/5th of April | 15th of March |
| May | The Design Issue | As the years go by, people are paying more attention to how things are made and how design can improve lives. Verve speaks to the most cutting-edge designers who are shaping the dialogue on design. | 4/5th of May | 15th of April |
| June | The Power Issue | Verve recognises 50 Indian women who have raised the bar in their individual fields and challenged the status quo in the last year with the much-anticipated Power List 2017 | 4/5th of June | 15th of May |
| July | The Art Issue | As technology takes over lives, Verve ponders over its influence on the creative sphere, with a very special Art issue focused on digital art. | 4/5th of July | 15th of June |
| August | The Global Indians Special Issue | Verve’s India issue is dedicated to the men and women who are shaping a modern vision of the country, both at home and in the global arena. | 4/5th of August | 15th of July |
| September | The Bridal Issue | Find everything a contemporary bride needs for the wedding of her dreams, and more, in Verve’s Bridal issue. | 4/5th of September | 15th of August |
| October | The Best Dressed Issue | Celebrate the women who define, rather than follow, the trends through their unique personal style and bold choices in Verve’s annual Best Dressed List. | 4/5th of October | 15th of September |
| November | The Limited Edition / Luxe List Issue | One-of-a-kind, made to order, luxe —Verve delves into the world of bespoke indulgences with its first-ever Limited Edition issue. | 4/5th of November | 15th of October |
| December | 22nd Anniversary Issue | Verve reflects on the year that was, sets its sights on 2018 and celebrates its 22nd anniversary with a special issue examining the world through its unique lens. | 4/5th of December | 15th of November |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Why Advertise In Verve Magazine?
Verve Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Verve Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Verve advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Verve Magazine Advertising
Message Impact
Full-page Verve Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Verve Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Verve Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Verve Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Verve for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Verve Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Verve Magazine Deliver Engagement
- The strong positive brand values of the Verve Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Verve Magazine.
- Readers take action as a result of seeing advertising in Verve Magazine.
- Targeting with precision and without wastage is a key strength of Verve Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Verve Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Verve Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
