Advertising in Medical Buyer Magazine
About Advertising in Medical Buyer Magazine
The leading monthly magazine for medical equipment and devices, providing a unique buyer-seller interface, Medical Buyer is a reliable source of information for purchase decision makers. The magazine reaches Decision makers and influencers for purchase of medical equipment and devices across healthcare delivery channels.
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Medical Buyer Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,10,000 Per Insert |
Cover Page | ₹ 1,19,510 Per Insert |
Double Spread | ₹ 1,25,545 Per Insert |
About Medical Buyer Magazine
The leading monthly magazine for medical equipment and devices, providing a unique buyer-seller interface, Medical Buyer is a reliable source of information for purchase decision makers. The magazine reaches Decision makers and influencers for purchase of medical equipment and devices across healthcare delivery channels.
Facts and Figures of Medical Buyer Magazine
| Job Function | Split |
| Research Institutes and Labs | 9% |
| Blood Bank Head | 20% |
| Lab Head | 27% |
| Medical Superintendent | 9.4% |
| Medical Director | 15% |
| Hospital Administrator | 4.1% |
| Senior Consultant | 3% |
| HOD | 2.5% |
| Cardiologist/ Radiologist | 10% |
Facts and Figures of Medical Buyer Magazine
| Segment | Split |
| Government Hospitals | 15% |
| Private Hospitals/ Large Nursing Homes | 25% |
| ESI Hospitals | 3% |
| Military Hospitals | 2% |
| Others | 5% |
| Importers/ Distributors | 5% |
| Diagnostic Centers | 20% |
| Research Institutes | 15% |
| Blood Banks | 5% |
| Manufacturers | 5% |
Facts and Figures of Medical Buyer Magazine
| Month | MEDICAL TECHNOLOGY | IVD/Laboratories | LIFE SCIENCES | BLOOD BANK | DEVICES | UTILITIES | HEALTH IT |
| JANUARY | Anesthesia Equipment, Ultrasound | Biochemistry | Bioreactors and Fermenters | Blood Collection Equipment & Devices | Autoclave, Adult Diapers & Under Pads | Hospital Beds, Ambulances, Telemedicine/video conferencing/SF-Telemetry | Lab Information Systems |
| FEBRUARY | SPECIAL ISSUE - MB SPECIAL | ||||||
| MARCH | MRI, ECG, Blood Gas and Electrolyte | Immunochemistry | Mass Spectrometers, Bioprinting | Plasma Agitator | Electro Trachael Tube (curved & non curved), Pace Maker | Ambulances, Hospital Waste Mgmt, Budget Reaction | Electronic Health Records |
| APRIL | SPECIAL ISSUE- MEDICAL TECHNOLOGY SPECIAL | ||||||
| MAY | Cath Labs, Catheters, Laser Equipment | Hematology | Flow Cytometers, HPLC Systems, Electrophoresis | Plasma Thawing | Medical Implants, Surgical Gloves, Surgical Blades, Disposable Scalpels | UPS Systems, Disinfectants & Lab Automation | Hospital Management and Information System |
| JUNE | SPECIAL ISSUE - BUYERS GUIDE | ||||||
| JULY | X-Ray Equipment, Ventilators, Dialysis Equipment | Urinalysis | Nuclear Medicine Equipment, DNA Sequencers | Cryoprecipitate Baths | Cardiovascular Surgical Devices, Orthopedic Cast & Orthotic Support | AC, Wheelchairs, Hospital Furniture, Orthotics and Prosthetics, Medical Robotics and CAS Devices | PACS |
| AUGUST | SPECIAL ISSUE- LABORATORY SPECIAL | ||||||
| SEPTEMBER | CT Scanners, Endoscopy Equipment | Molecular Diagnostics | Thermal Cyclers, Micro Pipette, PCR Instruments | Blood Bank Centrifuges and Blood Cell Separators | Stents, Poly Catheters, ELISA | Syringes, Needles and Catheters, OT Tables and Lights, Patient Moving and Handling Equipment, SF-Radiation Oncology | Computerized Provider Order Entry Systems |
| OCTOBER | SPECIAL ISSUE – GOLD BOOK | ||||||
| NOVEMBER | Patient Monitoring Equipment, Defibrilators | Coagulation, Microbiology | Microarray, NGS Sequencing Instrument | Blood Bank Refrigerators and Freezers | Pacemakers, Surgical Instruments, Syringes and Tubings | Sterilization Equipment, Hospital Information System | Telehealth/Electronic Prescribing Systems |
| DECEMBER | Annual Issue |
Facts and Figures of Medical Buyer Magazine
Medical Buyer Magazine largely covers the below mentioned sections in each edition:
- Booster Dose
- News Watch
- Company News
- New Models
- Hospital Update
- Trends
- Globe Trotting
- Healthcare Buzz
- International News
- Market Foresight
These are indicative and are subjected to change.
Who should advertise ?
Medical Buyer Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who should advertise ?
| Client Name | Category |
| BPL | Medical Equipment |
| Transasia | Medical Equipment |
| Schiller | Health care |
| Mindray | Health care |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in Medical Buyer Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Medical Buyer magazine's respective edition to be shared via email.
Similar Media
In addition to Medical Buyer magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in Medical Buyer Magazine, copies of Medical Buyer Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Medical Buyer Magazine you will likely to get the Hard Copy.
Why Advertise In Medical Buyer Magazine?
Medical Buyer Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Medical Buyer Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Medical Buyer advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Medical Buyer Magazine Advertising
Message Impact
Full-page Medical Buyer Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Medical Buyer Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Medical Buyer Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Medical Buyer Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Medical Buyer for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Medical Buyer Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Medical Buyer Magazine Deliver Engagement
- The strong positive brand values of the Medical Buyer Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Medical Buyer Magazine.
- Readers take action as a result of seeing advertising in Medical Buyer Magazine.
- Targeting with precision and without wastage is a key strength of Medical Buyer Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Medical Buyer Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Medical Buyer Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
