Advertising in Food Lovers Magazine
About Advertising in Food Lovers Magazine
Food Lovers Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 36000 readers. Place your ad in the hands of the most valuable audience of Food Lovers. With the circulation of over 12000 Food Lovers Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Food Lovers Magazine carries limited advertisements, it ensures high visibility to all readers. Food Lovers is a Bi-Monthly Magazine in the Food and Beverage Segment. Food Lovers advertising is utilized by a variety of brands to reach out to their target audience. Book Food Lovers Magazine ads online today. You can explore Food Lovers advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.
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Food Lovers Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 45,339 Per Insert |
Half Page | ₹ 27,203 Per Insert |
Cover Page | ₹ 58,433 Per Insert |
Double Spread | ₹ 90,678 Per Insert |
Bookmark | ₹ 1,06,250 Per Insert |
Readership Profile - Food Spend
| Profile | Split |
| Below 500 | 21% |
| 501 - 1000 | 53% |
| 1001 - 1500 | 15% |
| Above 1500 | 11% |
Readership Profile - Income
| Income | Split |
| Below 500,000 | 9% |
| 500,000 - 1,000,000 | 20% |
| 1,000,000 - 2,000,000 | 26% |
| Above 2,000,000 | 45% |
Readership Profile - Eating Out Habits
| Profile | Split |
| Once a Week | 42% |
| Twice a Week | 32% |
| Twice a Month | 19% |
| Once a Month | 7% |
Readership Profile - Behaviour
| Profile | Split |
| Number of Readers who are from the Middle and Senior Management levels | 80% |
| Number of Readers belonging to the age group of 30-35 years | 75% |
| Number of Readers who Spend between 500 - 2000 | 75% |
| Number of Readers who dine out at least once or twice a week | 75% |
| Number of Readers have an income of 10 lakhs and above | 70% |
Distribution Channels
Distributed by IBH across all leading bookstores and premium Newsstands. Distributed by Outlook Retail and Just Magz across leading supermarkets and Airport Bookstores. Online distribution through Magzter and Apple iTunes. Paid Subscriptions. Distribution to Food Lovers Club Members. Sales through restaurant and cafes. In room placements at hotels and Serviced Apartments.
Events
- Food Lovers Club
Why Advertise In Food Lovers Magazine?
Food Lovers Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Food Lovers Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Food Lovers advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Food Lovers Magazine Advertising
Message Impact
Full-page Food Lovers Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Food Lovers Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Food Lovers Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Food Lovers Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Food Lovers for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Food Lovers Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Food Lovers Magazine Deliver Engagement
- The strong positive brand values of the Food Lovers Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Food Lovers Magazine.
- Readers take action as a result of seeing advertising in Food Lovers Magazine.
- Targeting with precision and without wastage is a key strength of Food Lovers Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Food Lovers Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Food Lovers Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
