Advertising in First Update Magazine
About Advertising in First Update Magazine
To view First Update magazine online, please click on the link provided below: Link to First Update Magazine E-Copy
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First Update Advertising Cost
Advertising Option | TMA Offer |
---|---|
Full Page | ₹ 1,87,000 Per Insert |
Half Page | ₹ 93,500 Per Insert |
Cover Page | ₹ 3,74,000 Per Insert |
Double Spread | ₹ 3,74,000 Per Insert |
About First Update Magazine Advertisement
First Update is a bi-monthly magazine for the 1,85,000 highest-spending Shoppers’ Stop's First Citizen Golden Glow card members and their families. Gold card members are all SEC A and above and spend more than Rs. 50,000 per annum at Shoppers' Stop.
Being a lifestyle magazine, First Update showcases the latest products and promotions in the store. Other than in-store activities, the magazine also carries editorial write-ups on the latest fashion trends, classic styling, home decor, an interactive kids section and much more, all packaged in an attractive international design.
About First Update Magazine Advertisement
To view First Update magazine online, please click on the link provided below:
Link to First Update Magazine E-Copy
About First Update Magazine Advertisement
First Update Magazine largely covers the below mentioned sections in each edition:
- Latest Trends
- Home decor
- Style guide
- Fun Zone
These are indicative and are subjected to change.
Facts and Figures of First Update magazine
Regions | Circulation |
Mumbai | 81,000 |
Delhi NCR | 45,000 |
Bangalore | 18,000 |
Pune | 9,000 |
Kolkata | 9,000 |
Chennai | 7,200 |
Hyderabad | 5,400 |
Haryana | 5,400 |
Facts and Figures of First Update magazine
Gender | Split |
Male | 70% |
Female | 30% |
Facts and Figures of First Update magazine
- 90 % of the first citizen customers are in the SEC A category
Facts and Figures of First Update magazine
Month | Issue Focus | Details |
April-May 2018 | Summer Fun | Make the most of summer with easy breezy styles and fun vacations. Focus of this issue will be comfortable yet fashionable trends to help survive the scorching summer. |
June-July 2018 | Monsoon Madness | The rains refresh and replenish a parched Earth. Focus onrainy-time trend as well as going eco-friendly and sustainability |
August-September 2018 | Mid year Special | A half year review and trend watch for the remaining year. |
October-November 2018 | Festival/Wedding Special (Diwali Special & Anniversary Issue) | The festive season alongwith wedding season takes off in November. The issue will showcase the best of ethnic offerings at Shoppers Stop and trends that will rule the wedding season across jewelry, apparel and make-up. |
December 2018 - January 2019 | New Year New Trends | With one year coming to an end and new one entering, it's party time! Focus of the issue will be on trends for party and celebrations. |
February-March 2019 | Spring Special/Valentine's Day | Bring in Spring. Focus on Spring Summer collection and trends. Also focus on Valentine's Day. |
Who Should Advertise ?
First Update Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who Should Advertise ?
Client Name | Category |
Loreal | Beauty |
Gili | Jewelry |
Shoppers Stop | Clothing |
D'decor | Home decoration |
Giorgio Armani | Perfume |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
Variables | Sample Variable Selections |
Media Option | Full Page/ Back Cover/ Gatefold |
Ad Position | Regular/ Premium/ Innovative |
Number of Insertions | 1/ 3 / 7 |
Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in First Update Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in First Update magazine's respective edition to be shared via email.
Similar Media
In addition to First Update magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in First Update Magazine, copies of First Update Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing First Update Magazine you will likely to get the Hard Copy on request.
Why Advertise In First Update Magazine?
First Update Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. First Update Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. First Update advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of First Update Magazine Advertising
Message Impact
Full-page First Update Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of First Update Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of First Update Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of First Update Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep First Update for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since First Update Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which First Update Magazine Deliver Engagement
- The strong positive brand values of the First Update Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in First Update Magazine.
- Readers take action as a result of seeing advertising in First Update Magazine.
- Targeting with precision and without wastage is a key strength of First Update Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in First Update Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- First Update Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.