Advertising in First Update Magazine

Advertising in First Update Magazine

180K

Circulation

Bi-Monthly

Frequency

About Advertising in First Update Magazine

To view First Update magazine online, please click on the link provided below: Link to First Update Magazine E-Copy

Key Insights

Language

English

Readership

540K

Categories

Lifestyle

Top Choice

Popular
Full Page
Full Page

Full Page

Full Page covers the entire page of the magazine.
Base Rate

₹ 2,20,000 Per Insert

Popular
Half Page
Half Page

Half Page

It covers half page of the magazine
Base Rate

₹ 1,10,000 Per Insert

Premium
Cover Page
Cover Page

Cover Page

Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.
Base Rate

₹ 4,40,000 Per Insert

Premium
Double Spread
Double Spread

Double Spread

A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
Base Rate

₹ 4,40,000 Per Insert

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The Media Ant

First Update Advertising Cost

Advertising Option

TMA Offer

Full Page

₹ 1,87,000 Per Insert

Half Page

₹ 93,500 Per Insert

Cover Page

₹ 3,74,000 Per Insert

Double Spread

₹ 3,74,000 Per Insert

About First Update Magazine Advertisement

First Update is a bi-monthly magazine for the 1,85,000 highest-spending Shoppers’ Stop's First Citizen Golden Glow card members and their families. Gold card members are all SEC A and above and spend more than Rs. 50,000 per annum at Shoppers' Stop.

Being a lifestyle magazine, First Update showcases the latest products and promotions in the store. Other than in-store activities, the magazine also carries editorial write-ups on the latest fashion trends, classic styling, home decor, an interactive kids section and much more, all packaged in an attractive international design.

About First Update Magazine Advertisement

To view First Update magazine online, please click on the link provided below:

Link to First Update Magazine E-Copy

About First Update Magazine Advertisement

First Update Magazine largely covers the below mentioned sections in each edition:

  • ​Latest Trends 
  • Home decor
  • Style guide
  • Fun Zone

These are indicative and are subjected to change.

Facts and Figures of First Update magazine

RegionsCirculation
Mumbai81,000
Delhi NCR45,000
Bangalore18,000
Pune9,000
Kolkata9,000
Chennai7,200
Hyderabad5,400
Haryana5,400

Facts and Figures of First Update magazine

GenderSplit
Male70%
Female30%

Facts and Figures of First Update magazine

  • 90 % of the first citizen customers are in the SEC A category

Facts and Figures of First Update magazine

MonthIssue FocusDetails
April-May 2018Summer FunMake the most of summer with easy breezy styles and fun vacations. Focus of this issue will be comfortable yet fashionable trends to help survive the scorching summer.
June-July 2018Monsoon MadnessThe rains refresh and replenish a parched Earth. Focus onrainy-time trend as well as going eco-friendly and sustainability
August-September 2018Mid year SpecialA half year review and trend watch for the remaining year.
October-November 2018Festival/Wedding Special (Diwali Special & Anniversary Issue)The festive season alongwith wedding season takes off in November. The issue will showcase the best of ethnic offerings at Shoppers Stop and trends that will rule the wedding season across jewelry, apparel and make-up.
December 2018 - January 2019New Year New TrendsWith one year coming to an end and new one entering, it's party time! Focus of the issue will be on trends for party and celebrations.
February-March 2019Spring Special/Valentine's DayBring in Spring. Focus on Spring Summer collection and trends. Also focus on Valentine's Day.

Who Should Advertise ?

First Update Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Who Should Advertise ?

Client NameCategory
LorealBeauty
​GiliJewelry
Shoppers StopClothing
D'decorHome decoration
Giorgio ArmaniPerfume

Execution Process

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

 In case you need any help with planning, please write to help@TheMediaAnt.com

Execution Process

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Execution Process

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Execution Process

Post release of your ad in First Update Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in First Update magazine's respective edition to be shared via email.

Similar Media

In addition to First Update magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Fashion and Lifestyle Category2. Click here to view other magazines in Fashion and Lifestyle Category. ​

FAQs

Once the advertisement is printed in First Update Magazine, copies of First Update Magazine are sent to the client within one working week.

FAQs

With in 10-12 days of publishing First Update Magazine you will likely to get the Hard Copy on request.

First Update Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 540000 readers. Place your ad in the hands of the most valuable audience of First Update. With the circulation of over 180000 First Update Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As First Update Magazine carries limited advertisements, it ensures high visibility to all readers. First Update is a Bi-Monthly Magazine in the Lifestyle Segment. First Update advertising is utilized by a variety of brands to reach out to their target audience. Book First Update Magazine ads online today. You can explore First Update advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.

Why Advertise In First Update Magazine?

First Update Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. First Update Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. First Update advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of First Update Magazine Advertising

Message Impact

Full-page First Update Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of First Update Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of First Update Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of First Update Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep First Update for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since First Update Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which First Update Magazine Deliver Engagement

  • The strong positive brand values of the First Update Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in First Update Magazine.
  • Readers take action as a result of seeing advertising in First Update Magazine.
  • Targeting with precision and without wastage is a key strength of First Update Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in First Update Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For First Update Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • First Update Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.