Advertising in Drug Today Magazine
About Advertising in Drug Today Magazine
Drug Today is South Asia’s most sought after medical journal. Drug Today is circulated in neighboring countries like Nepal, Pakistan, Bangladesh & Sri Lanka and Subscriptions from across the globe, have given unexpected results in terms of circulation.Since its founding in New Delhi in 1993, Drug Today has grown rapidly to become the leading medical formulations journal for the pharma sector serving doctors and medical institutes. Drug Today has its own offices in six A class cities across India and almost one hundred distributors provide Drug Today across length and breadth of India and in neighbouring countries. In last twenty years of existence, “Drug Today” has emerged to be the largest circulated medical journal in the region.Everyone who matters in the pharma Industry in this region cherishes Drug Today. Every information that matters on medicines and the market is found between its two covers. Constant updating of information over the past two decades has made Drug Today an authority on the subject and the final word to be relied upon by the industry.
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Drug Today Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 45,500 Per Insert |
Cover Page | ₹ 77,350 Per Insert |
Double Spread | ₹ 58,013 Per Insert |
About Drug Today magazine advertising
Drug Today is South Asia’s most sought after medical journal. Drug Today is circulated in neighboring countries like Nepal, Pakistan, Bangladesh & Sri Lanka and Subscriptions from across the globe, have given unexpected results in terms of circulation.
Since its founding in New Delhi in 1993, Drug Today has grown rapidly to become the leading medical formulations journal for the pharma sector serving doctors and medical institutes. Drug Today has its own offices in six A class cities across India and almost one hundred distributors provide Drug Today across length and breadth of India and in neighbouring countries. In last twenty years of existence, “Drug Today” has emerged to be the largest circulated medical journal in the region.
Everyone who matters in the pharma Industry in this region cherishes Drug Today. Every information that matters on medicines and the market is found between its two covers. Constant updating of information over the past two decades has made Drug Today an authority on the subject and the final word to be relied upon by the industry.
Facts and Figures in Drug Today Magazine
| Zone | Circulation |
| North India | 108,500 |
| South India | 94,500 |
| West India | 80,500 |
| East India | 66,500 |
Facts and Figures in Drug Today Magazine
| State | Circulation |
| Andhra Pradesh | 33075 |
| Maharashtra | 26565 |
| Gujarat | 26565 |
| Delhi | 23870 |
| Haryana | 23870 |
| Uttar Pradesh | 23870 |
| Karnataka | 22680 |
| West Bengal | 20615 |
| Bihar | 17290 |
| Tamil Nadu | 17010 |
| Punjab | 16275 |
| North East and Sikkim | 14630 |
| Kerala | 14175 |
| Rajasthan | 12880 |
| Madhya Pradesh | 11270 |
| Orissa | 10640 |
| Jammu and Kashmir | 9765 |
| Himachal Pradesh | 7595 |
| Others | 17360 |
Facts and Figures in Drug Today Magazine
| Readers | Circulation |
| Chemist | 18% |
| Pharma Companies | 7% |
| Doctors | 70% |
| Others | 5% |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in Drug Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Drug Today magazine's respective edition to be shared via email.
Similar Media
In addition to Drug Today magazine advertising, one can explore more similar options and they are provided below.
1. Similar Magazines in Healthcare And Medical Journals Category
2. Click here to view other magazines in Healthcare And Medical Journals Category.
FAQs
Once the advertisement is printed in Drug Today Magazine, copies of Drug Today Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Drug Today Magazine you will likely to get the Hard Copy on request.
Why Advertise In Drug Today Magazine?
Drug Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Drug Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Drug Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Drug Today Magazine Advertising
Message Impact
Full-page Drug Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Drug Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Drug Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Drug Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Drug Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Drug Today Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Drug Today Magazine Deliver Engagement
- The strong positive brand values of the Drug Today Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Drug Today Magazine.
- Readers take action as a result of seeing advertising in Drug Today Magazine.
- Targeting with precision and without wastage is a key strength of Drug Today Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Drug Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Drug Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
