Advertising in Black Book Magazine
About Advertising in Black Book Magazine
A luxury trade newsletter from Publicitas Publishing(India), BlackBook aims to document and archive the evolution within the luxury industry, and track India’s attempt at becoming a serious playground for the biggest luxury brands in the world.
Key Insights
Top Choice
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
Black Book Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,27,500 Per Insert |
Cover Page | ₹ 2,55,000 Per Insert |
Double Spread | ₹ 2,33,750 Per Insert |
About Black Book Magazine Advertising
A luxury trade newsletter from Publicitas Publishing(India), BlackBook aims to document and archive the evolution within the luxury industry, and track India’s attempt at becoming a serious playground for the biggest luxury brands in the world.
Facts and Figures
BlackBook is a luxury business guide for owners, business heads and senior to mid level managers of the luxury industry ranging from fashion and accessories, hospitality and real estate, watches and jewellery, yatchs and automobiles to wine and spirits. These readers are not only the decision makers of their companies but also global travellers and consumers of luxury.
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Why Advertise In Black Book Magazine?
Black Book Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Black Book Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Black Book advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Black Book Magazine Advertising
Message Impact
Full-page Black Book Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Black Book Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Black Book Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Black Book Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Black Book for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Black Book Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Black Book Magazine Deliver Engagement
- The strong positive brand values of the Black Book Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Black Book Magazine.
- Readers take action as a result of seeing advertising in Black Book Magazine.
- Targeting with precision and without wastage is a key strength of Black Book Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Black Book Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Black Book Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
